Similar to Facebook’s extremely successful and seamless advertising technique, Instagram Marketing allows Ad’s to be integrated into users feeds so they can scroll uninterrupted. The advertisements naturally blend into the feeds, with the only indication of it being an ad is the label ‘sponsored post’ at the top right corner and the CTA (Call-To-Action) button in the bottom right corner. The fluidity of this process is widely appreciated by Instagram users. There are 3 different format variations – a carousel of images, a single image and a video which can be 30 seconds in length. This will make it easier for brands to stay coherent with their identity and campaign objective.
Your logo is you or your business' first point of contact with the outside world. If people connect with your branding, the likelihood is that they will open up to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centrepiece of most branding schemes.
You can also market your ebook on your own website or blog, particularly if the site gets good traffic. Still another method is affiliate marketing. You can offer to pay sites related to your ebook a percentage of the sale price – say, anywhere between 20% and 50% – for them to post an ad or linked article for your book on their site. This could enable you to market your ebook on multiple platforms for greater market exposure.
There are a variety of tasks that you may be asked to perform. This can include delivering documents, delivering food or restaurant meals, taking pictures of a building for a real estate developer, taking pictures of a menu in an upscale restaurant, or even delivering auto-parts. If you have a good working car (or even a good bicycle), time on your hands, and a lot of energy, this can be a real opportunity to make money online.
Take good pictures. Some of the options below don’t require you to actually take the picture and sell the product, but for the ones that do, make sure you take a clear picture that makes your product stand out from the others. If you’re going to be taking a lot of pictures, set up a small “studio-like” area in your home with a backdrop and proper lighting to really make your pictures come across as professional. And of course, you’ll want a good camera too.
And while it will take time to build up a big-enough audience to attract advertisers and other ways to make extra income from your podcast, the opportunity is there. John Lee Dumas interviews entrepreneurs seven days a week for his podcast Entrepreneur on Fire and now makes more than $200,000 a month from it. In fact, John publishes all his income online and showed that he’s made almost $13 million since launching in 2012.
Take the time to browse through your brand’s audience. Look at what their interests are, what types of brand posts they respond to and what really gets them involved. Take a few notes and generate a few posts that resonate with specific groups, leading to more followers, in your audience. The more you engage with them, the better your online reputation as a brand is.
These mega-sites make it easy to set up shop so customers can browse your products, and there's no need to build your own website. Also, you’ll find a built-in search feature so that interested buyers can easily find your online storefront. Plus, you get to use the site's shopping cart. In short, you avoid a lot of the expense and hassle of setting up an independent e-commerce website.
If you have previous experience as a computer programmer, or have skills in this field, then there is plenty of work you can pick up as a freelancer. If lack of confidence is holding you back, then Free Code Camp is an excellent way to get your foot in the coding door. This organization provides free courses where you will build real-life apps and programs, giving you experience and plenty to add to your CV.
Equally, you can charge businesses to ‘claim’ their listing, a method used by many large directory sites like Google Business and Yelp. This involves companies paying to upgrade their listing and adding information such as their web address, social media links, images, and more. Other revenue streams include charging for ad space, adding affiliate links and even charging for services and products on your directory site.
Instagram marketing at its simplest consists of product photos, but it's not a strataegy that should be taken lightly! A combination of great photography and an action-oriented caption can definitely help you find success with Instagram marketing. A solid, consistent brand strategy for Instagram is to periodically post photos of your products with some additional information in the caption. In each caption, try highlighting the product's selling points, mention its price, and direct people to where they can get it.
Another reason Instagram is so great for ecommerce has to do with the platform itself. As we mentioned in the previous chapter, Instagram has recently introduced a ton of new business-facing tools -- and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough many of our online shopping experiences will start (and end) on Instagram.
To get started with Amazon affiliate marketing you will need to sign up with Amazon Affiliates. Then subtly market products on your site that are relevant to your niche and will be of interest to your audience. Make sure you only endorse high-quality products. If your visitors make a purchase on your recommendation but are not impressed with the item, you could quickly lose followers.