When marketing on Instagram, it is important that you add your Instagram activities to your daily routine. A lot of marketers may argue that you don’t have to post to your Instagram every single day. Which is absolutely fine. However, you do have to remain active by logging into your Instagram account regularly, interacting with content from your feed, follow other relevant experts and comment on photos/videos.
Instagram has recently introduced its advertising capabilities to the public, and with 400 Million + users, this is amazing news. The advertising process in whole is all managed through Facebook’s Business platform, Business.Facebook.com. A blog post published by Instagram states a 2.8x higher increase in ad recall over 400 global ad campaigns that were used in the advertising methods initial launch. The company projects to retain $600 Million in annual advertising revenue by the end of 2015, which is nothing compared to their predicted $1 Billion in the following 3 – 4 years.
There are quite literally hundreds of clever ways to make money online. From taking online surveys, to renting or selling your old clothes, flipping your iPhone to someone in a different country, and even buying low-cost products locally, just to resell them for a higher price on Amazon. There’s truly no shortage of unique ways to make money online.
Similar to Facebook’s extremely successful and seamless advertising technique, Instagram Marketing allows Ad’s to be integrated into users feeds so they can scroll uninterrupted. The advertisements naturally blend into the feeds, with the only indication of it being an ad is the label ‘sponsored post’ at the top right corner and the CTA (Call-To-Action) button in the bottom right corner. The fluidity of this process is widely appreciated by Instagram users. There are 3 different format variations – a carousel of images, a single image and a video which can be 30 seconds in length. This will make it easier for brands to stay coherent with their identity and campaign objective.
If you can find and restore items like furniture and appliances, you can make a substantial amount of money. You can acquire the items on Craigslist, or even at garage sales or estate sales, restore them, and then list them for sale on the site. You may also be able to market certain items on eBay, particularly if they are small, unusual, but high in price.
Keep in mind that when choosing photos to repost to your account, it’s important to stay aligned with your theme and aesthetic. You’ll want to choose photos that are a natural fit and have a similar color scheme and editing style to your own feed. When someone is looking at your Instagram feed, it shouldn’t be too obvious which posts are yours and which photos are UGC that you curated.
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Though it seems to have died down a bit as of late (compared to its heyday), Instagram influencer marketing still runs rampant among the platform. If you want easy - albeit, probably not cheap - access to your target market, consider reaching out to an influential Instagram figure within your industry and ask them to create a sponsored post that highlights your business or product and directs their followers to your website or store. Or, consider running a giveaway with them!
One factor that you must be aware of though is that Care.com is a peer-to-peer arrangement. That means that you will be in direct competition with other pet sitters in your area. You must price your services competitively in order to get business. Once you begin to develop a list of regular clients, you will be in a better position to raise your rates. This will be particularly true as you get referrals from those customers.
There’s an excellent chance that you have one or several musical instruments sitting in storage that haven’t been used in years. Perhaps it’s a leftover from when you were in school, or even from your days playing in a band. Whatever the reason that you have it, it’s probably worth money if you can sell it. Brand-new instruments are ridiculously expensive, so people often look to buy used equipment instead, particularly if they are novices.
After you follow an account, interact with their content. This is the most natural way to draw attention to your own Instagram account without being spammy. When you follow or interact with an account, the account owner will get a notification. This could prompt them to check out your account and start following you. Always appreciate your followers by responding to their comments and engaging with their content.
Along with the contact option, business profiles have access to analytics, or as they call them, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, you might want to consider converting your personal profile to a business profile in order to take advantage of these options. The more you understand about how your users are interacting with your content, the better you can make adjustments to improve your engagement.
More than half a billion products are sold on Amazon every month, making it an incredible opportunity to make money online. But, like everything else that involves making money online, you have to do quite a bit of work to earn it. One option on Amazon is to find products that are already made and buy and sell them at a discount. For example, you could research generic products such as clocks, keychains and mugs to attach to your brand. For an incredible deep dive on how to make extra money with this strategy, check out how digital marketer Neil Patel recently did this as a public experiment right here on his blog.
5. Fiverr – Fiverr is a great place to make a few bucks or spend a few bucks if you need some of the services people offer. Basically, everything is $5. You either pay $5 or charge $5. They call them “gigs.” You can offer your services however you choose. If you sell art and you’re fine selling pieces for $5 each, that’s a gig. If you’re a graphic designer and you want to offer your services for $10/hour, simply offer a 30 minute gig. If they need two hours of graphic design, they pay you $20, or $10/hour by buying four gigs.
If you want to reach out to your potential customers on Instagram, you should consider leveraging influencers who have already done the hard work of building an audience. With more and more people buying products and services based on the content of their Instagram feed, it only make sense to partner with the right influencers to get your brand in front of them.
There are loads of resources for making money online as an affiliate. You could source products from ClickBank, Commission Junction, Rakuten Marketing, Share-a-Sale, Impact Radius and many others. Plus, many of the larger companies have their own affiliate programs as well. Do your due diligence and find the right company with a relevant product or service to your audience that you can sell as an affiliate.
Putting the location tagging has a lot of benefits you should definitely try out. First of all, it helps improve your SEO and geo-targeting. In other words, people can view more relevant posts from a particular location. Secondly, you can increase engagement on your posts which will result in getting more followers. Finally, it lets your friends and family know your location. Once you add a geo-tag to your photos or videos, you can always edit your posts on Instagram. For instance, HelpCrunch promoted their geotag and encouraged users to share content to their location.
Next, you need to set up and build your YouTube channel. Your YouTube channel is your homebase for all your content. If you already have a Google account for Gmail or Google Drive, then you can use that to log-in to YouTube and start setting up your channel. Pick a username that works for you and is memorable (if you’re using an existing Google account you’ll have to edit your username in Google+).
Whatever Mailchimp is doing, it’s working. I’d be willing to bet that there are a lot of non-MailChimp users who follow the brand’s Instagram simply because it’s interesting. This is what I mean when I say Instagram provides a unique opportunity to increase brand awareness. As long as you’re posting the proper content, you can grow your brand, even if you have a niche audience.
There are many tactics, and strategies that you can use to promote your Instagram business account. I will show you the 5 most powerful ways. But it is important to note that each of these 5 strategies fall on a spectrum of short term results, and long term results for your Instagram account. In this lecture we discover what strategies are best for each type of result.
Now, it’s time to start creating and uploading content. Make sure you’re using a high-enough quality camera (most smartphones will work but I’d suggest at least having a tripod so your footage isn’t shaky), but don’t worry about being perfect at first. The beauty of YouTube is that you can continue to test out different content and styles as you find what works for you. Instead, stick to a regular schedule to build up your subscriber base.
Do you remember those brand guidelines we mentioned? It’s not just your pictures that should adhere to them. When writing your caption, you should always keep in mind the written voice of your brand. What are the typical attributes you associate it with? Whether it’s fun, authoritative, bold, whimsical, or any combination, your Instagram captions should strive to maintain your organization’s tone.