Instagram was founded by Kevin Systrom and Mike Krieger. The two Stanford graduates were pivoting from their original location check-in app, Burbn, due to its similarity to Foursquare. They decided to focus on photo sharing instead and developed the name Instagram as a portmanteau of “instant camera” and “telegram.” Instagram was launched for iOS on Oct. 6, 2010. After almost two years of continuous success, the app was launched for Android phones on April 3, 3012, and was downloaded more than 1 million times in less than a day.
If you don’t know who your audience is, you will not know how to serve them better. Even if you manage to post great photographs and videos, you won’t find success unless your content is seen by your target audience. This is why you need to put an extra effort to learn more about your audience and the kind of content they like so that you can post more of it. Remember, the more effort you put into understanding and studying your Instagram followers, the better results you will see from your marketing efforts.
When creating a membership site, always offer different plans and pricing tiers to appeal to your different categories of audience. Access to specific types of content is then dependent on the plan selected by a member. Membership fees can be a one-off payment or a repeat subscription. And you can even sell products on your membership site to boost your income.
If you are a budding photographer and would like to be paid for your craft then you should consider setting up your own photography website. This is a great way to not only promote your services as a photographer, but also to sell your images. You can charge visitors a fee to download your images. Or, if you’d rather, turn your site into a paid membership site, with free downloads of all images for paying subscribers.
Hashtags play a major part in your pursuit of Instagram success. Though they aren't amazing for directly reaching your target market - I'd venture that users rarely browse through specific hashtags unless they themselves are a business or influencer - using the right hashtags can help by boosting engagement on your posts, making them more likely to show up higher on your followers' feeds or on potential customers' Explore feeds.
As a marketer, one of the greatest trends of social media is the way it's drastically increased the number of collaborations between brands, making for some of the most compelling marketing creative I've ever seen. Though you might not necessarily be out to change the marketing game, consider partnering with other brands whose products complement your own to run joint marketing campaigns.
Post a photo (or a couple photos) of your products with descriptions or a call-to-action in the caption. Then, urge your customers to buy! If you want to maximize your chances at a sale, considering adding a limited-time offer or discount to your ads. Giving people a reason they should act or buy now rather than later is an effective way to increase the conversion rate of your ads. If you're a service, consider creating an offer (like a consultation or assessment) that you can give out in exchange for a potential customer's lead information.
Once you have that problem or need nailed, the next step is to validate that idea and make sure you’ve actually got customers who will pay for it. This means building a minimum viable product, getting objective feedback from real customers, incorporating updates, testing the market for demand, and getting pricing feedback to ensure there’s enough of a margin between your costs and what consumers are willing to pay.
You can work as a virtual assistant through dedicated websites, such as Upwork or Zirtual. All kinds of skills are needed, and compensation can vary anywhere between $10 per hour to $100 or more. Obviously, the higher pay will be to people who have more technical skills, such as web building skills and marketing. But you can find work doing administrative tasks at the lower end of the pay scale.
2. InboxDollars – InboxDollars is similar to Swagbucks, since you’re going to be taking surveys, shopping, etc., so if you want to maximize your return, sign up with both websites. They also offer a search engine that pays you (like Swagbucks) and you get $5 just for signing up. I won’t continue to list survey sites one after another down the list, but if you want to get paid to take surveys, also check out GlobalTestMarket, E-Poll Surveys and Survey Club.
Mechanical Turk is Amazon's take on micro-jobs. These are small miniscule-jobs that you can do for other people, which they call HITs, or Human Intelligence Tasks. These are super simple tasks that anyone can do. Some examples are listing off some URLs with certain kinds of images for one cent, or recording a few phrases with a microphone for 6 cents.
I'm telling ya - coupons and discounts are the way to your followers' hearts. Occasionally post stories with a discount code (or promotional pricing on a specific product). Make it a limited-time offer to increase urgency, and then link to the product page or your website through your Story. To do this, you'll need an Instagram for Business account - so make sure you get that set up!
Those are just a few of the common goals brands have when they implement an Instagram strategy. While these are great starting points, remember that each organization is unique, so your goals should be too! Choose carefully, as your objectives will guide the content you produce when you share it, including your captions, Instagram stories, and just about everything else that lives on your Instagram profile!
Be professional. When you submit a résumé, don’t type it in ALL CAPS and please don’t avoid the caps lock like the plague. Know how to use it without looking incompetent. Write in complete sentences with proper grammar. Of course, there will be exceptions, but even with the exceptions, you must keep it professional. You’re building their view of you.
If you don’t mind doing other people’s chores, then TaskRabbit is a great option for making money online. Earn extra income by walking your neighbor’s dog or mowing Mr. Smith’s lawn. It might seem like not the most lucrative option, but the top taskers reportedly earn as much as $7000 a month, making this a full-time way to make money online for some.
In this course, we start with the very basics and you will learn how to create a powerful, professional Instagram profile for your business designed to effectively appeal your target customer. Even for people who have already established an account, it is imperative to know that you have done this in the optimal way for Instagram growth and marketing!
This can be even tougher when it comes to sourcing images for your Facebook and Twitter accounts. As marketers, we know that social media users love a post with visuals. In fact, they regularly see more engagement than posts with only text. However,, we don’t want to slap up a stock photo with every Facebook status or include a subpar picture in a tweet just for the sake of having an image.
If you choose to build these posts, try your best to make them relevant to your audience. For example, HubSpot is a B2B software company that posts motivational quotes on its profile semi-regularly. While this is a practice that could quickly get tired, HubSpot keeps it fresh by posting quotes focused on business or success (which its audience likely appreciates) and keeping the image itself colorful and eye-catching.
If you have a fondness and talent for taking pictures you can make extra money online by becoming a stock photographer and selling your images to a stock photo company like ShutterStock or iStockPhoto. You’ll get royalties every time someone licenses an image you’ve submitted. To really be successful, build your own photography website to be able to showcase your portfolio and start getting higher-paid private corporate work.
Find a profitable niche: We’ve talked about this a lot. But, where are you most comfortable. What niche do your skills, values, and interests intersect? Do you have 10 years of experience as a technical writer? Do you have long-standing PR relationships that’ll be invaluable in helping startups launch a successful crowdfunding campaign? Determine what makes your value unique, and lean heavily on showcasing that strength to your potential clients.