Generally, people react well to promotions when combined with appealing product posts. Showcase your offerings with a product photo and add text (either on the photo or in the caption) that highlights an offer or coupon code. A best practice is to connect sales and discounts with an occasion like Black Friday or even the Super Bowl - this serves to make your promotion feel more topical, and can help you avoid cheapening your product in your customers' eyes (as this can happen if you're constantly giving out discounts for no reason).
If you have a background in marketing and a passion for a particular niche, then organizing a virtual event may be just up your street. A virtual event could span across a day or longer. Individual live sessions would be run by experts in the field. And conference features would include live question and answer sessions, forums, and plenty of free giveaways. Visitors to the virtual event would pay to attend, so the more effective your promotion of the event the more money you would make.
A quick welcome to my device, and an instructional walkthrough of setting up your Instagram for the first time. In this lecture we do not optimize any of the characteristics of your account, but just create them so that in the next module we can convert them into a power account. There is also a brief Instagram tour included in this lecture to help know your way around the 5 Instagram tabs.
Starting a podcast, like making a YouTube channel or blog, comes down to telling interesting stories and building an engaged audience. I’m probably sounding like a broken record by now, but you need a niche that you’re interested in and there’s already a demand for. Come up with a list of topics you’d like to talk about and then search iTunes charts, Google Trends and other podcast research sites like cast.market to see what’s currently out there and popular.
Teaching and tutoring English as a second language is a great way to make money online, not to mention open some doors for you to travel the world if you'd like. While full ESL (English as a Second Language) accreditation is recommended, as long as you’re a native speaker and have the ability to teach, there are people in countries such as Hong Kong or the UAE who are willing to pay upwards of $25/hr for you to tutor them English via Skype. Check out Indeed, Learn4Good and Remote.co for remote english tutoring jobs or sign up on a specialized site like VerbalPlanet or Chegg Tutors.
Instagram is an excellent platform on which to connect with various social media influencers. These social media stars have already built up a following of their own, so these posts typically perform exceedingly well. If you’re interested in connecting with an influencer, consider how other brands in a similar industry have gone about it before. Does the influencer post from their own account? Or, do they do a sort of “takeover” on the brand’s account?
Depending on your offering, connecting with these influencers is an exciting opportunity that’s unique to Instagram’s platform. If your target audience overlaps with their following, then leveraging influencer marketing can certainly pay off – but it doesn’t come cheap. Popular Instagram influencer Rachel Brathen, known to the Instagram world as her handle, @yoga_girl, charges upwards of $25,000 for a single post. However, one could argue that the exposure to her 2 million-plus followers is more than worth it.
One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.
Post a photo (or a couple photos) of your products with descriptions or a call-to-action in the caption. Then, urge your customers to buy! If you want to maximize your chances at a sale, considering adding a limited-time offer or discount to your ads. Giving people a reason they should act or buy now rather than later is an effective way to increase the conversion rate of your ads. If you're a service, consider creating an offer (like a consultation or assessment) that you can give out in exchange for a potential customer's lead information.
Also, incorporate ways to get your followers to interact with your posts. A simple, “Tag three of your friends that would love this” can quickly put your brand in front of a larger audience as well as attract new followers. Since they are being introduced to your Instagram profile through a friend, there is less resistance, resulting in many of the tagged users following your profile.
Instagram filters can make amateur photographers feel like pros. And if you don’t have high-end photography equipment or editing software, they’re a great way to enhance photos with just a few taps. Filters can drastically change the look and feel of a photo or video, so it’s important to use only a few that you feel best represent your brand — and stick to the few you’ve chosen. Using a different filter for every post can quickly make an Instagram feed feel a little disjointed.
If you are a professional photographer, or have a real flair for photography, then selling your images on other sites could be an idea. This could be done alongside your own photography site, as it is a good way help get your work viewed by a wider audience. There are numerous stock image websites to contribute to, but choosing a popular high-end site like Shutterstock should ensure your photographs make you some money.
Building hype before launching your product can stimulate curiosity within your target audience and make your Instagram marketing campaign more effective. Offer exclusive content to your loyal followers. Post teaser photos, product teaser videos or use Instagram Stories to push your teasers. Reward your followers and let them know the launch date of your new products, events or services. Take a look at this teaser video below. It was posted before the launch of Coldplay’s CD. This kind of preview makes your followers feel inspired and stay tuned to find out more.
Build your audience on a course community: If you’re just getting started building an audience for yourself and want to leverage communities already actively looking for content you can choose to host and sell your online course on a site like Skillshare or Udemy. These are easy, cost-effective ways to build an audience and test your niche to see if there’s demand for it.
In your bio, include the link into of a landing page that will help increase conversions, promote your e-commerce site, etc. If you want to add any hashtags “#” or profile usernames “@” to your bio, they will become clickable. For example, you can use a personal profile to promote your business profile on Instagram, or just let others know where you work by sharing your company’s username.
And if you don’t want to include your product, you don’t have to. Encourage your fans to create their own videos and collect them on your page like GoPro does. Or check out the most-followed brand Nike to see plenty of effective videos. This is a brand that has a really good grasp of what Instagram is all about: inspiring viewers by using powerful visuals that focus on the audience, not the product.
Cryptocurrency or digital currency is the next big thing in currency trading. It’s a digital asset that is used as a method to pay for things, that isn’t run by a government or institution. Bitcoin is the most well known digital currency and was trading at $200 per Bitcoin back in 2013. Now it is worth over $17k and is expected to be worth well over $1m in 2022.
Writing several drafts and ask your friends or co-workers for their opinion. Yes, your content should be timely, but it should also be engaging. Instagram recently changed its algorithm to organize each user’s feed to show what they’ll likely find engaging. The visibility of each post will depend on the number of likes and comments it receives. Take the time to create content that will delight and engage your customers.
You can circumvent this by using monetization tools like Curalate's Like2Buy or Have2Have.It that make your Instagram feed shoppable. They create a page that replicates your feed, allowing people to click on specific photos to get information on the products featured in each image. This is awesome for companies with multiple products, as it allows you to link to a single place from your bio that acts as a hub for all of your links and products.
My next self-funded business hit $160,000 in revenue in its first year alone. After that first taste of self-made success, I’ve gone on to sign consulting contracts worth tens of thousands of dollars with startups like LinkedIn and Google, launch profitable online courses, and build a following of hundreds of thousands for this blog and my podcast series.
Let me explain. Because it's owned by Facebook, Instagram Ads shares the Facebook Ads platform, which is an incredibly powerful tool that allows you to target people based on the things Facebook knows about them - including demographics, interests, and more. It's an immensely useful way to reach people you can turn into customers, instead of simply marketing to your existing followers (who are likely already customers).
As mentioned above, there’s a good chance your customers are already posting about your brand on Instagram, and you may not even know it! There are a few ways to see if your customers are already talking about you. If you’re a restaurant or boutique, try posting a picture and tagging your location as your address. From there, you should be able to click on the location and see what other images have been posted tagging that same address.
Now you’ve got many different options to start earning online. If you saw something that really interests you, try it out and learn more about it. If you’re really wanting to make a full-time income online, you need to be dedicated to learning how to do what you want to do. There are tons of free resources out there. You just have to search for them!
Some businesses may be interested in adding other types of paid content to your website. This could include videos, podcasts, or any other material that would work with your site and help a business market itself. Always make sure that paid content isn’t too promotional. It needs to add value to your audience first and foremost, and not just present as an advert.
Now that we have optimized Instagram accounts, and content published it's time to promote your account to get people to follow you, and ultimately buy your products and services. Before we do however it is SUPER important to ensure that we are promoting your account to the right people in order to optimize your results. In this lecture we learn where you audience and customers hang out on Instagram.
In any case, it’s super important to keep track of your Instagram Stories analytics to see what types of content your audience best responds to. As we mentioned earlier, when your Stories get a lot of views and engagement, this signals to the algorithm that you’re creating high-quality content, so your future Instagram Stories will appear higher up in your followers’ Stories queue.