In addition to sharing your personal photos with your friends, Instagram can be a powerful marketing outlet for your business. The social media platform has around 800 million active monthly users, 25 million of which are business accounts. But even with its current popularity, businesses have yet to maximize its potential to engage current customers and attract new ones.
This can be even tougher when it comes to sourcing images for your Facebook and Twitter accounts. As marketers, we know that social media users love a post with visuals. In fact, they regularly see more engagement than posts with only text. However,, we don’t want to slap up a stock photo with every Facebook status or include a subpar picture in a tweet just for the sake of having an image.
You can access more in-depth Instagram metrics using third-party apps. Iconosquare and Simply Measured allow you to track additional metrics such as followers and engagement over time, optimal post time based on previous posts, and performance compared to selected competitors. Although both platforms require you to pay to use them, you can start with a free trial to see if their analytics offerings are right for you.
Similar to Facebook’s extremely successful and seamless advertising technique, Instagram Marketing allows Ad’s to be integrated into users feeds so they can scroll uninterrupted. The advertisements naturally blend into the feeds, with the only indication of it being an ad is the label ‘sponsored post’ at the top right corner and the CTA (Call-To-Action) button in the bottom right corner. The fluidity of this process is widely appreciated by Instagram users. There are 3 different format variations – a carousel of images, a single image and a video which can be 30 seconds in length. This will make it easier for brands to stay coherent with their identity and campaign objective.
So few people effectively use the DM feature in IG, and even fewer use it without sounding “spammy.” By Use Don’t Abuse, we mean DM should actually be DMR – Direct Message Relationships. Many who first learn about this feature try to cut and paste messages that fit for everyone. “Hey, love your profile! Want to buy something?” This is a surefire way to get blocked. Using this DM strategy, take some time to really create value in your DM. Give whoever you’re messaging something that they will actually want. Once you start gaining actual rapport, whoever you’re DMing knows that you’re not a bot and you’re not spamming them. Also, this is not a one-and-done strategy. If you get a positive response, be sure to thank them in the DM, and ask them if you can tag them in a thank you post. Be real. Be grateful. Give value. All things bots can’t do. Engage – don’t enrage
It creates smooth, time lapse videos with built-in stabilization. To create your own Hyperlapse videos, download the app and give it to access your camera. Tap the circle once to stop and start your recordings. Once you’re done recording, you can choose a playback speed between 1x and 12x. Save the final Hyperlapse video to your camera roll to upload later.
In any case, it’s super important to keep track of your Instagram Stories analytics to see what types of content your audience best responds to. As we mentioned earlier, when your Stories get a lot of views and engagement, this signals to the algorithm that you’re creating high-quality content, so your future Instagram Stories will appear higher up in your followers’ Stories queue.