These mega-sites make it easy to set up shop so customers can browse your products, and there's no need to build your own website. Also, you’ll find a built-in search feature so that interested buyers can easily find your online storefront. Plus, you get to use the site's shopping cart. In short, you avoid a lot of the expense and hassle of setting up an independent e-commerce website.
Use the Direct Message (DM) feature effectively without being “spammy”. Once people learn about this feature, don’t instantly start sending direct messages like “Hi, you have a great profile! Would you love to buy something?” Surely, it will make you get blocked. If you want to use the DM strategy, create some value in your DMs and send it out to people that really want your product or service. When you build a great connection, say thank you in your message and ask to tag them in your thank you post. Stay real, sincere and grateful. Create more customer value.
If you have experience with marketing, SEO, or a knack for getting people excited about the products and services you use on a regular basis, think about refining your skills and putting them to work making money online as a small business marketing consultant in your region—especially if you can become a local SEO expert and can help local clients rank higher in their search results.
If your followers are not used to seeing many posts per day from you, you could annoy them and cause them to stop following you. If you do not have a team working on your Instagram account, it’s likely challenging to consistently put out high-quality content several times a day. When you run out of content ideas and stop posting consistently, you risk losing followers, which Union Metrics discovered in their study.
These tips and tricks will help you in the planning stage but constantly push yourself to be innovative and think different. Aspire to create content and decline the concept of accepting what others have done as best practice. In reality, best practice is a one way street to mediocrity and accepting the status quo. Instead, strive to create your own path and use instagram to best engage and connect with your audience.
Using Instagram for marketing can be tough because you only have one link. That just means you have to use that one link creatively for marketing your business. Don’t use the homepage of your website for your one link; use something specifically created for Instagram. To maximize the use of the one link you get on Instagram, make sure the page you link to is optimized for relevant content to your Instagram feed and description. Don’t simply put in your website home page but rather a relevant page that ties into the content you share on Instagram. If you share pictures of your product in different situations, make sure you’re linking to a page where people can immediately find that product. The more closely the content of the page of your one link is related to the content of your Instagram profile the more effective it will be.
You can periodically post your product images where you can mention the price, some key points, and provide the link so people can purchase the product. It can be a good idea to show your product images in action, e.g. you can show how someone is using your product and how he or she is doing that. This helps your customers visualize using the product which can help influence a buying decision. The following example demonstrates the product from Nike in an interactive and interesting format without sounding too promotional.
Influencer marketing on Instagram still earns the most engagement for businesses. Before collaborating with influencers, decide how you want to expose your brand (a product review, a giveaway, a special event or give some tips) and reach new followers. Choose influencers whose values are similar to yours and that have a good connection with their followers. Note that you also need to have a certain budget for this, or offer the influencer the ability to try your products for free in case you cannot afford to pay for a sponsored post that highlights your brand and directs followers to your site.
Whether you have a website or are still dreaming up ideas for a blog, you can also look into affiliate marketing. With affiliate marketing, you partner with brands and businesses within the content of your website. If you mention a product or service, you link to that produce or service using a unique affiliate code you received when you signed up for that particular affiliate program. From there, you’ll make money any time someone buys a product or service through your link.
While Etsy is fantastic for handmade goods that you’ve already created, if you’ve got killer designs that would look good on phone cases, t-shirts, or even wall hangings, pillows, and duvets, you can sell them on Society6 without paying anything to start. Society6 lets artists upload their designs and create their own shops where they choose what products their designs can be used on. That means one design can be used to make a whole range of awesome products that are printed and shipped on demand whenever someone buys from you. With top creators making thousands every month just from selling their designs.
Similar to Facebook and Twitter, everybody who creates an Instagram account has a profile and newsfeed. Users can interact with one another by following, being followed, private messaging, and commenting on or liking photos or videos. The in-app filters and editing options Instagram offers make the app unique because it was the first app to offer in-app editing to this extent.