While just about anybody can be found on Instagram, the photo-sharing platform is especially popular among millennials. Nearly 60 percent of 18-to-29-year-olds use Instagram, which is why trendy boutiques and restaurants do so well on the platform. As much as I hate when people say millennials are killing chain restaurants (I still love my Chili’s), I can’t argue that our generation loves to post pictures of a decked out milkshake or the neon sign at Chicago’s most-photographed brunch spot.
And if you don’t want to include your product, you don’t have to. Encourage your fans to create their own videos and collect them on your page like GoPro does. Or check out the most-followed brand Nike to see plenty of effective videos. This is a brand that has a really good grasp of what Instagram is all about: inspiring viewers by using powerful visuals that focus on the audience, not the product.
Within this lecture we take on the Instagram starter mission. It is designed to give you an Instagram confidence, understanding, and inspiration for your business account. I show you how to understand, and leverage large businesses, and business that are succeeding in your niche on Instagram. We follow 15 of the most successful brands on Instagram with 7-figure social media budgets, and I show you the formula I use for dissecting and understand what makes these accounts successful.
One underappreciated part of Instagram is bio in your profile. It's the one place (besides posts, of course) that people can get information about your business. Doing something as simple as adding a CTA to it can increase the amount of traffic you drive from your account to your website or store. For example, you might add "Click the link below to shop [your business]!" if you're an ecommerce store or "Click to read our newest post" if you have a blog.
If you have an eye for design and some experience of creating websites, then you could offer your services as a freelance web designer. You will need to create your own stylish website, and have a few other projects that you can show potential clients to demonstrate your skills. You will also need to initially spend time emailing businesses to promote your services and find work.
Writing copy for websites is another great freelancing option for those who have a way with words. Copywriting can involve writing the text for websites, press releases, promotional offline materials including leaflets and brochures, and any other professional text for businesses. Writing copy can be better paid than blog writing. However, clients can be more fussy, as they want the highest quality writing for the forefront of their website or advertising campaigns. Many freelance writers offer both copywriting and blog writing amongst their services. This can be a good way to juggle regular but lower paid clients (blogging) with the higher paid but ad-hoc project based copy work.
If you have a background in marketing and a passion for a particular niche, then organizing a virtual event may be just up your street. A virtual event could span across a day or longer. Individual live sessions would be run by experts in the field. And conference features would include live question and answer sessions, forums, and plenty of free giveaways. Visitors to the virtual event would pay to attend, so the more effective your promotion of the event the more money you would make.
Do you love getting refunds? How cool would it be to get money back on stuff you’ve already bought? Paribus is a service that lets you find out if stores you’ve shopped at online owe you a refund. It’s free to sign up. Paribus connects to your email account and checks your receipts. If they find out a retailer has dropped their price they file a price adjustment claim for you. Try out Paribus.
Build up a following on your Instagram account and you could quickly be making extra money online. Major brands, gear companies, and even startups are willing to shell out $500-$5,000+ per post to get in front of your audience. While it’s getting harder and harder to build a massive Instagram audience, if you already have a solid niche and are posting quality content regularly, with a few small tweaks you can make yourself an influencer. Check out this awesome article from Shopify on how to build and grow your Instagram following to get started.
In addition to sharing your personal photos with your friends, Instagram can be a powerful marketing outlet for your business. The social media platform has around 800 million active monthly users, 25 million of which are business accounts. But even with its current popularity, businesses have yet to maximize its potential to engage current customers and attract new ones.
Influencer marketing on Instagram still earns the most engagement for businesses. Before collaborating with influencers, decide how you want to expose your brand (a product review, a giveaway, a special event or give some tips) and reach new followers. Choose influencers whose values are similar to yours and that have a good connection with their followers. Note that you also need to have a certain budget for this, or offer the influencer the ability to try your products for free in case you cannot afford to pay for a sponsored post that highlights your brand and directs followers to your site.