The most important part of such a collaboration is to estimate the ROI from a campaign. The practice shows that the ROI is very much determined by the brand’s intention. Many marketers are so focused on creating great content that they overlook what matters most - understanding the purpose of the collaboration, the objectives, and how to measure the ROI.
Creating your own food blog, will not only be fun, but done well it should also be profitable. Link your site to affiliate cooking products, sell your food photos, create and sell your own physical cookbook, or launch a cooking app. Equally, you could turn your cooking blog into a membership site. You would then share all your content, including recipes, how to videos, food photographs, and much more, with only your paid up members.
While just about anybody can be found on Instagram, the photo-sharing platform is especially popular among millennials. Nearly 60 percent of 18-to-29-year-olds use Instagram, which is why trendy boutiques and restaurants do so well on the platform. As much as I hate when people say millennials are killing chain restaurants (I still love my Chili’s), I can’t argue that our generation loves to post pictures of a decked out milkshake or the neon sign at Chicago’s most-photographed brunch spot. 
Keep in mind though, you don’t need a website to do sponsored content since you can also get paid if you have a lot of social media followers. My wife has a pretty big Instagram following, and she gets all kinds of sponsorships. Not only does she get paid in cash, but we get a lot of free stuff, too. We’ve received free rugs, free lights, and free carpet cleaners. She only promotes things she loves though, so this strategy works really well for her.
Write pitches. If you have located a client for whom you want to write, send pitches, which are topic ideas for articles. Write pitches that not only show your expertise, but also demonstrate your enthusiasm for the topic.[21] First, read the publication to which you are sending pitches to familiarize yourself with what they publish. If applicable, identify a specific section and send our pitch to the appropriate editor. Also, include a brief summary of who you are.[22]
Let me explain. Because it's owned by Facebook, Instagram Ads shares the Facebook Ads platform, which is an incredibly powerful tool that allows you to target people based on the things Facebook knows about them - including demographics, interests, and more. It's an immensely useful way to reach people you can turn into customers, instead of simply marketing to your existing followers (who are likely already customers).
Find a profitable niche. Starting with your interests, write down as many niche ideas as you can. Think about topics people might search online. Ideas include passions (like surfing or body building), fears (like spiders or speaking in front of crowds) and problems (like getting out of debt). Do keyword research to see it others are interested in the topic. Find out if a domain name is available that matches the keyword 100 percent. [7]
If you’re looking for inspiration, my friend Michelle Schroeder-Gardner of the website Making Sense of Sense has become the expert on all things affiliate marketing. Michelle earns more than $100,000 per month from her blog and the bulk of her income comes from affiliate sales. Michelle has had so much success with affiliate marketing that she even has her own course called Making Sense of Affiliate Marketing.
Drop shipping is another great ‘hands-off’ way to sell products. Firstly you will need to find businesses that sell products in your niche that offer a drop shipping service. Then you will need to create a website promoting and selling the products. When you make a sale, you take the payment on your site and then the manufacturer ships the goods to the buyer. The profit comes from charging a higher rate than the manufacturer, and if you are selling a high number of products this can quickly add up to a healthy revenue.
As well as selling your eBooks, Amazon can also create paperback copies of your book. CreateSpace, an Amazon-owned company, will help you self-publish your book. A relatively straightforward process, you must upload your work to CreateSpace and submit it for review. Your book will then be displayed on Amazon, and printed on demand and shipped by CreateSpace when purchased. And you can collect up to 70% royalties for each book sold.
You can earn above average rates of return because peer-to-peer lending eliminates the bank function. That means that you participate in nearly the entire interest rate being paid by the borrower, rather than the less than 1% that you will typically earn on certificates of deposit. And you can reduce your risk by investing in slices of hundreds of different loans.
If you’re a skilled worker in a specific niche, like marketing, design, or software development, there are specialty marketplaces that cater just to you. These are amazing places to make money online as you know that the people visiting them are looking specifically for the skills you have. Check out places like 99Designs or Dribbble for designers, Cloudpeeps for marketing and SEO professionals, and TopTal, Crew, or Gigster for high-level software developers. Once you've built up your development skills, you can begin building a brand for yourself as a higher-value consultant and start charging brands for larger projects like implementing an entire WordPress security overhaul or migrating a website from http to https.
Creating your own food blog, will not only be fun, but done well it should also be profitable. Link your site to affiliate cooking products, sell your food photos, create and sell your own physical cookbook, or launch a cooking app. Equally, you could turn your cooking blog into a membership site. You would then share all your content, including recipes, how to videos, food photographs, and much more, with only your paid up members.
Then once you’ve got your domain name and hosting sorted out, it’s time to pick a CMS, or Content Management System, that will let you update pages, build your blog and integrate with all the other services you need. It’s hard to go wrong with WordPress—the CMS powering close to a quarter of the internet. Keep in mind that eventually as you start growing traffic to your blog, you'll be wise to invest in a managed WordPress hosting plan, where all of the settings are custom-tailored and optimized to work particularly well with WordPress-powered websites.
Let me explain. Because it's owned by Facebook, Instagram Ads shares the Facebook Ads platform, which is an incredibly powerful tool that allows you to target people based on the things Facebook knows about them - including demographics, interests, and more. It's an immensely useful way to reach people you can turn into customers, instead of simply marketing to your existing followers (who are likely already customers).
Want to learn more about the art of logo design? Check out our Beginner’s Guide to Logo Design and learn everything you need to know to create the perfect logo for your business—how to find the idea your brand stands for, the different types of logos, choosing the right icon and font to impress your customers, and more. Or you can download the book and read it later.
With all of the changes Instagram has made to the way it orders users' feeds, it can be tough to get your content viewed by the followers who might not interact with your posts on a regular basis. Occassionally add a CTA to your posts (and even your profile) that tells people to turn on post notifications. This causes them to receive a notification every time you post something on Instagram, greatly increasing the chance they'll see it and interact with your brand, which ends up boosting your organic reach. Think of it as the equivalent of an email newsletter for your Instagram feed.
To get a clear view of your online activity success, you should definitely monitor Instagram metrics (posts and followers, latest posts, posts, top posts, likes and comments, engagement rate etc.). It is also important to compare your results to those of your competitors. Thus you can spy on what works best for them. It’s always a good idea to learn from the best practices. Metrics dashboards help catch the moment when something goes wrong (less comments, likes etc), as visual information is always more digestible. In other words, measuring is absolutely necessary, and it’s easier to monitor metrics on dashboards. There are a lot of online dashboard services, including Octoboard, with its forever free version.
If you choose to build these posts, try your best to make them relevant to your audience. For example, HubSpot is a B2B software company that posts motivational quotes on its profile semi-regularly. While this is a practice that could quickly get tired, HubSpot keeps it fresh by posting quotes focused on business or success (which its audience likely appreciates) and keeping the image itself colorful and eye-catching.
Whatever Mailchimp is doing, it’s working. I’d be willing to bet that there are a lot of non-MailChimp users who follow the brand’s Instagram simply because it’s interesting. This is what I mean when I say Instagram provides a unique opportunity to increase brand awareness. As long as you’re posting the proper content, you can grow your brand, even if you have a niche audience. 

Success in Instagram marketing starts with good content. Make sure your content is clear, unique and speaks to your audience. Also make sure you vary the types of content; a mixture of photos, videos and text keeps things fresh. If you make sure to follow this with every post, you will also maintain consistency, which is crucial to your Instagram brand. A great help in managing your profile is to use a third party platform to preload your posts. This, of course, does not apply to all of your content; you still want a good amount of candid in the moment posts, but any campaigns or general content can be planned and scheduled in advance for efficiency. Finally, make sure you make use of all 30 hashtags! I cannot emphasize this enough, as this how you enable your post to reach the correct audience and the largest audience possible.
What makes a great logo? And, more importantly, how can you design the best logo for a brand or product? In this article, we will answer those two questions and much more. On page two, logo design specialist David Airey exclusively reveals 10 golden rules that you must follow, then we move on to examine each element of logo design in more detail: research and strategy, typography, shape and symbolism, colour theory and finally using your logo design. You can also use the quick links below to jump straight to the section you're interested in.
You can set up a website, gradually build up the content (articles, videos, podcasts, etc.), then eventually monetize the site through advertising, affiliate marketing, or even the direct sale of specific products or services. Even better, you can generally find whatever services and technical assistance you need online and free of charge. Later on, when your site develops a reliable cash flow, you can begin working with paid providers who can take your blog to the next level.
Prior to a recent update, Instagram Live videos could not be replayed or shared after the broadcast. And while this “limited viewing” definitely created a sense of urgency for people to tune-in, there’s a lot of value in being able to share your live videos post-broadcast. In fact, this new feature could make Instagram Live as big as Facebook Live!
Reposting user-generated content periodically is a great way to build your Instagram presence. It looks real and genuine. That rewards and recognizes your fans, and you may see big results in engagement and follower growth. Unfortunately, it is not so simple to repost users’ content. You should use third-party apps to do this. For example, every day Airbnb shares user-generated posts on Instagram. The team features the stories of their guests and those that provide local experiences or that share photos of any sort of Airbnb properties. Before sharing great photos and videos, they always ask for permission to share users’ content.
Are you ready to turn your passions into profits and start your own online business but not sure where to get started? Let's take a look at seven ways to make money online that won't require a lot of time or cut into your regular routine. Think of these options as supplemental sources of income with the potential in some cases to be a whole lot more.

When you’re not as well known as a Starbucks, your bio is definitely the most important step in your account set up. You have under 200 characters to tell the world (1) why your instagram page is worth following and (2) what you offer as a service or product. Additionally, you have a chance to take an approach similar to Starbucks and encourage users to share content relevant to your brand using a specific hashtag.
Want to learn more about the art of logo design? Check out our Beginner’s Guide to Logo Design and learn everything you need to know to create the perfect logo for your business—how to find the idea your brand stands for, the different types of logos, choosing the right icon and font to impress your customers, and more. Or you can download the book and read it later.
As seen in the Frank and Oak contest above, hashtags provide a great opportunity for keeping track of entries for contests. For those not familiar with the concept of hashtags, a hashtag is a “symbol” that allows web search engines to find and categorize messages, keywords and in the case of Instagram, pictures.For instance, if you type #dog or #dogs in one of your pictures, any user anywhere in the world looking for “dog” or “dogs” will easily find your picture and others user’s pictures using the same #keyword.
If you are a budding photographer and would like to be paid for your craft then you should consider setting up your own photography website. This is a great way to not only promote your services as a photographer, but also to sell your images. You can charge visitors a fee to download your images. Or, if you’d rather, turn your site into a paid membership site, with free downloads of all images for paying subscribers.
Hashtags play a major part in your pursuit of Instagram success. Though they aren't amazing for directly reaching your target market - I'd venture that users rarely browse through specific hashtags unless they themselves are a business or influencer - using the right hashtags can help by boosting engagement on your posts, making them more likely to show up higher on your followers' feeds or on potential customers' Explore feeds.
If you want to reach out to your potential customers on Instagram, you should consider leveraging influencers who have already done the hard work of building an audience. With more and more people buying products and services based on the content of their Instagram feed, it only make sense to partner with the right influencers to get your brand in front of them.
If you’ve got experience and expertise in a specific area of business, there are hundreds if not thousands of business owners who would love to jump on a phone call and pick your brain. This can be an easy way to make extra money online and to hone your skills to use in your consulting or freelance business. Sites like Clarity.fm let you create a profile where entrepreneurs and business owners can pre-pay to book a phone call with you for a set amount of time. Whether you’re an expert in raising money for startups, building apps, or running a restaurant, you can make extra money selling a few minutes of your time to people in need.
Real-time marketing comes into play here as well. Brands can react to a major event immediately, display their participation in an event to help raise attendance/sales numbers and promote product launches faster. Real-time marketing is becoming more relevant in terms of being necessary because society wants everything right now, they want updates and news stories right now, not hours later on their local news channels.
5. Fiverr – Fiverr is a great place to make a few bucks or spend a few bucks if you need some of the services people offer. Basically, everything is $5. You either pay $5 or charge $5. They call them “gigs.” You can offer your services however you choose. If you sell art and you’re fine selling pieces for $5 each, that’s a gig. If you’re a graphic designer and you want to offer your services for $10/hour, simply offer a 30 minute gig. If they need two hours of graphic design, they pay you $20, or $10/hour by buying four gigs.
To get a clear view of your online activity success, you should definitely monitor Instagram metrics (posts and followers, latest posts, posts, top posts, likes and comments, engagement rate etc.). It is also important to compare your results to those of your competitors. Thus you can spy on what works best for them. It’s always a good idea to learn from the best practices. Metrics dashboards help catch the moment when something goes wrong (less comments, likes etc), as visual information is always more digestible. In other words, measuring is absolutely necessary, and it’s easier to monitor metrics on dashboards. There are a lot of online dashboard services, including Octoboard, with its forever free version.
For business owners who want to scale follower growth, it is important to build a strong Instagram community. If a user finds some time to read and comment on your post, take a few minutes to respond and thank them. Try to spend at least one hour on commenting, liking and following people. Ask questions or offer advice to your followers that will add a simple personal touch. If you actively engage with your audience, you can reach out to influencers and ask them to mention you. Making lunch meetings with influencers can also help you get more exposure. Introducing your Instagram profile through a friend will meet less resistance and result in getting new followers. 

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