Find a profitable niche: We’ve talked about this a lot. But, where are you most comfortable. What niche do your skills, values, and interests intersect? Do you have 10 years of experience as a technical writer? Do you have long-standing PR relationships that’ll be invaluable in helping startups launch a successful crowdfunding campaign? Determine what makes your value unique, and lean heavily on showcasing that strength to your potential clients.
You can periodically post your product images where you can mention the price, some key points, and provide the link so people can purchase the product. It can be a good idea to show your product images in action, e.g. you can show how someone is using your product and how he or she is doing that. This helps your customers visualize using the product which can help influence a buying decision. The following example demonstrates the product from Nike in an interactive and interesting format without sounding too promotional.
Why? Well, an obvious reason is Instagram’s highly visual format. Because of this, the platform holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
Drop shipping is another great ‘hands-off’ way to sell products. Firstly you will need to find businesses that sell products in your niche that offer a drop shipping service. Then you will need to create a website promoting and selling the products. When you make a sale, you take the payment on your site and then the manufacturer ships the goods to the buyer. The profit comes from charging a higher rate than the manufacturer, and if you are selling a high number of products this can quickly add up to a healthy revenue.
At G2 Crowd, we do employee Instagram takeovers on Fridays. For the whole day, one employee is given access to our Instagram account and shows our audience what their typical day looks like. Not only is this a fun way to get employees who aren’t in marketing involved in our social media strategy, but the takeovers have proven very successful regarding gaining followers (you can leverage your employees’ audiences).
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Do you remember those brand guidelines we mentioned? It’s not just your pictures that should adhere to them. When writing your caption, you should always keep in mind the written voice of your brand. What are the typical attributes you associate it with? Whether it’s fun, authoritative, bold, whimsical, or any combination, your Instagram captions should strive to maintain your organization’s tone.
For example, if you're a taco restaurant you might create a set of partnered posts with a local brewery, promoting their beer (and vice versa for them). Choose a brand whose target market closely resembles your own, and you'll find you can drive a ton of business with this mutual relationship. I also recommend creating some sort of promotional offer (continuing on with the earlier example, 3 tacos and a beer for $8) to drive sales from your partnership.
Instagram stories, in their simplest form, are Instagram posts that disappear 24 hours after being shared. Unlike a typical Instagram post, Instagram stories don’t appear on your profile grid. Instead, they appear at the top of a users’ feed when they open the app. On your individual profile, a user will know you have a story posted if there’s a colorful ring around your profile picture.
Medium is an online community where anyone can post articles and essays and get them in front of their audience of millions of monthly readers. While it can be a great place to build your audience for your own blog or find customers for your consulting business, with Medium’s new Partner Program, you can now make money online whenever someone reads your articles. Register for free and you can choose whether your articles are freely available or only readable by those people paying $5/month for a premium Medium membership. You’ll make money based on the amount of people who read and engage with your posts each month.
I'm telling ya - coupons and discounts are the way to your followers' hearts. Occasionally post stories with a discount code (or promotional pricing on a specific product). Make it a limited-time offer to increase urgency, and then link to the product page or your website through your Story. To do this, you'll need an Instagram for Business account - so make sure you get that set up!
Need more ideas on how to make money online? Another strategy is using webinars to market your product, service, or course. I’ve done webinars to promote my financial planning practice and to drum up interest in my online course for financial advisors. With a webinar, you’re basically offering a lot of tips and advice for free — usually in a live format. At the end though, you pitch your paid product or service with the goal of securing a few deals.
Since time is the most precious commodity on this earth, invest the time at the front-end so that you can reap the benefits on the back-end. This means putting in a bit of sweat equity and not getting paid today. Rather, you'll get paid somewhere down the road. And you'll continue getting paid whether you keep building that passive income stream or you stop. It's obvious that this is the preferred route, but clearly the road less traveled.

A good bio is your elevator pitch. Try to include the essentials about you and what you do. Use target keywords and action verbs to help people find you. The SE Ranking keyword research tool can help you find the top-performing keywords and phrases. For example, Nathan Chan, the founder of Foundr Magazine, focused on the topic of success, brand and posting informative content for young startup founders and business owners on a regular basis.
If you are really short on cash and need some immediate funds then you should start by looking around your house. Clear out your cupboards and find any items lying around that you don’t need or haven’t used for a while. Then sell them on eBay. Just because they are gathering dust in your cupboards, doesn’t mean someone else won’t snap them up. Simply sign up with eBay, list your products and then, as they are sold, send them off to the buyers.
Find a profitable niche: We’ve talked about this a lot. But, where are you most comfortable. What niche do your skills, values, and interests intersect? Do you have 10 years of experience as a technical writer? Do you have long-standing PR relationships that’ll be invaluable in helping startups launch a successful crowdfunding campaign? Determine what makes your value unique, and lean heavily on showcasing that strength to your potential clients.

Make it simple for new visitors to capture your contact information or find your location. Add key contact details to your Instagram bio such email, address, phone number, etc. Include the best collections of your Instagram Stories Highlights. This is a great way to tell much more about your brand with new followers than you could do in your Instagram bio. For example, Firas Kittaneh uses Instagram Stories Highlights to share his daily activities, workout routines, and his best travel trips. They help you showcase the best content you want users to see immediately on your page.
Instagram Stories are a great tool to tell your story and spark interest in your brand. The advantage is to tell more than you can do through written posts. It looks like a first-class ticket that sits at the top of the feed, so followers can easily notice them. Update your stories once per day if you want to keep your followers engaged with your brand.
When Iconosquare wanted to study the effect of Instagram Stories on the engagement of Instagram posts, they asked more than 1,200 Instagram users, “Since the arrival of Stories, what do you spend most of your time on Instagram doing?”. They found that “in only 3 weeks, almost one-quarter of the Instagram users we surveyed have seemingly ditched their usual Instagram activity in favour of watching Stories.”
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