28. Subscription – If you think of something valuable (newsletter, online magazine, etc.) that you can consistently offer on a certain basis (weekly, monthly, etc.), you may want to offer a subscription service. This could be a fee charged each time your product is sent out or on a monthly basis. Either way, this has to be something that your customers can only get by subscribing to your website.
A quick welcome to my device, and an instructional walkthrough of setting up your Instagram for the first time. In this lecture we do not optimize any of the characteristics of your account, but just create them so that in the next module we can convert them into a power account. There is also a brief Instagram tour included in this lecture to help know your way around the 5 Instagram tabs.
Take the time to browse through your brand’s audience. Look at what their interests are, what types of brand posts they respond to and what really gets them involved. Take a few notes and generate a few posts that resonate with specific groups, leading to more followers, in your audience. The more you engage with them, the better your online reputation as a brand is.

You can access more in-depth Instagram metrics using third-party apps. Iconosquare and Simply Measured allow you to track additional metrics such as followers and engagement over time, optimal post time based on previous posts, and performance compared to selected competitors. Although both platforms require you to pay to use them, you can start with a free trial to see if their analytics offerings are right for you.


With drop shipping, you’re effectively partnering with a manufacturer or wholesaler to sell their products. This way, you don’t pay upfront costs to buy inventory, aren’t sitting on unsold items taking up expensive warehouse space, and don’t have to deal with shipping the products yourself. You simply create your site, fill it with drop shippable products, and drive in customers, with almost everything else done for you.

We’re a team of experts committed to streamlining the branding process for small businesses. Our company was founded on the belief that powerful branding should be accessible to everyone, regardless of skill level, background in design or budget size; as a result, we’ve created a platform that will take the wings of any business’s story and turn it into a brand that can fly.
A particular campaign that works is a chain campaign. Create a partnership with 5-6 large accounts and have each one share an image of the campaign and the next channel with text introducing the campaign, which usually involves a winner of some sort of a contest. Channel one links to channel two, channel three links to channel four and so on. Everyone will gain new followers in the process and the last channel will introduce the account behind the contest and the winner. Another Instagram strategy that I found to work is to create a very specific theme for the account and stick to it. This includes colors, filters, style, subjects, etc. The more homogeneous they are, the better.
Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.

You may decide to create free videos as extra content for your blog, and not sell them at all. If this is the case then you can still make money from these videos by selling advertising space on them (in the same way as discussed for monetizing podcasts). Once you have high volumes of traffic visiting your blog, and watching your videos, you can charge businesses to advertise at the beginning of your videos. Use website’s like Izea to help you connect with companies willing to pay to advertise on your blog.
For business owners who want to scale follower growth, it is important to build a strong Instagram community. If a user finds some time to read and comment on your post, take a few minutes to respond and thank them. Try to spend at least one hour on commenting, liking and following people. Ask questions or offer advice to your followers that will add a simple personal touch. If you actively engage with your audience, you can reach out to influencers and ask them to mention you. Making lunch meetings with influencers can also help you get more exposure. Introducing your Instagram profile through a friend will meet less resistance and result in getting new followers.

Dating sites and apps are extremely popular and have become more and more niche as the industry develops. They can also be very profitable, as there are many ways to monetize them. You can charge a joining fee, provide premium subscriptions, or make money from advertising on your site. White Label Dating provides a pre-built dating platform for your project. You simply choose the niche and branding for your new dating site. Once your website goes live, you just need to promote it, manage the users, and collect the earnings.

Having regular guest segments is an awesome way to bring both variety and consistency to using Instagram Stories for business. To try it out with your own business: you can choose someone from your company for a “day-in-the-life” story, or you can partner with other businesses in your industry to swap stories for the day. It will help vary your content and keep your customers coming back for more.
G2 Crowd isn’t the only one encouraging its employees to rep their company. SaaS mogul Salesforce has an individual Instagram account to show off their employees, with more than 12,000 followers to show for it! Encouraging your employees to submit photos not only makes your life easier (hello, crowdsourced content!), but ensures that every employee, no matter what department they’re in, feels like they’re contributing.
In addition to sharing your personal photos with your friends, Instagram can be a powerful marketing outlet for your business. The social media platform has around 800 million active monthly users, 25 million of which are business accounts. But even with its current popularity, businesses have yet to maximize its potential to engage current customers and attract new ones.
Shortly after, Instagram was acquired by Facebook for $1 billion. Since the acquisition, Instagram has continued to roll out new features. The year 2012 was a big one for the photo-sharing platform, as it also rolled out its website interface in November. The website interface was, and still is, limited in functionality (users are unable to upload photos from a computer – they must use their mobile device). However, it allows users to scroll through their feeds and view other users’ profiles from their desktops.

When Iconosquare wanted to study the effect of Instagram Stories on the engagement of Instagram posts, they asked more than 1,200 Instagram users, “Since the arrival of Stories, what do you spend most of your time on Instagram doing?”. They found that “in only 3 weeks, almost one-quarter of the Instagram users we surveyed have seemingly ditched their usual Instagram activity in favour of watching Stories.”

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