You might think is a no-brainer, but you'd be surprised! If your posts get hundreds or thousands of comments, this strategy is less feasible - but for a small business looking to grow its following and get more customers, responding to every (real) comment you get is an awesome way to build personal relationships with both potential and existing customers.
Using Fiverr is a great way to pick up work. Once you have signed up you can advertise your services. Fiver allows you to create your own gigs, whether you are offering web design, digital marketing, writing, or something else. You can choose how much you want to charge (it can be more than a fiver) and people will then contact you if they are interested in working with you. Fiverr will not only help you get experience if you are just starting off as a freelancer, it will also help you earn some extra cash.
One of the features that prompted the most chatter and excitement came in June 2013, when Instagram introduced video sharing for the first time. Many speculated that this was to compete with Vine, the short-form video hosting app that was launched in 2012. Video sharing took off quickly and, in 2016, the time limit was increased from 15 seconds to 60 seconds.
Though this isn't inherently a marketing strategy, it's a good idea to keep up with the different types of content Instagram lets businesses post. Consider using video for the times when a photo just won't do, or using Instagram's Carousel feature to tell a story or highlight a product in multiple photos. Utilizing different content forms allows you to maximize your reach on the platform - it's can often be more interesting for a follower to see a video on their feed amongst hundreds of other photos.
Build your audience on a course community: If you’re just getting started building an audience for yourself and want to leverage communities already actively looking for content you can choose to host and sell your online course on a site like Skillshare or Udemy. These are easy, cost-effective ways to build an audience and test your niche to see if there’s demand for it.
Find a profitable niche: We’ve talked about this a lot. But, where are you most comfortable. What niche do your skills, values, and interests intersect? Do you have 10 years of experience as a technical writer? Do you have long-standing PR relationships that’ll be invaluable in helping startups launch a successful crowdfunding campaign? Determine what makes your value unique, and lean heavily on showcasing that strength to your potential clients.
Want to learn more about the art of logo design? Check out our Beginner’s Guide to Logo Design and learn everything you need to know to create the perfect logo for your business—how to find the idea your brand stands for, the different types of logos, choosing the right icon and font to impress your customers, and more. Or you can download the book and read it later.
Don't look for the influencer with the biggest following - instead, look for one that has a genuine connection with their followers and a heavy social influence. Remember that this person will inevitably be an extension of the way your brand represents itself on social media, so choose wisely! Reach out only to the influencers whose values align with yours.
You know what? Your Instagram journey is never over. If you create an Instagram profile for your business, you will never stop growing and evolving. By using these 27 awesome Instagram tips, you can maximize your earning potential and find success on Instagram. It can be tricky, but I am sure that these tactics can help you kickstart your Instagram marketing in no time.
Finding the right influencers for your Instagram marketing campaign can be a big challenge, but creating clear goals helps. For example, if your goal is to rack up a lot of engagement, it might make sense to partner with micro-influencers with smaller audiences but higher engagement rates. If you’re trying to increase your brand awareness, metrics such as reach and traffic will be more useful.
Instagram users are active at all times of the day. However, there are a handful of optimal times to post on Instagram. For peak engagement, the best times to post are Mondays and Thursdays at any time except between 3:00 p.m. and 4:00 p.m. This is for the time zone of your target audience. Many users tend to engage with more content during off-work hours on weekdays.
Merch by Amazon is another service offered by Amazon that will enable you to make money online without any initial outlay. To get started you need to create an account with Merch by Amazon. Then simply design some T-shirt logos or slogans, and upload them to your Merch account. You will need to choose a T-shirt type, color, and price, and Amazon will create product pages for each T-shirt. When someone makes a purchase, Amazon takes care of production and shipping. And you are paid a royalty for your design.
These tips and tricks will help you in the planning stage but constantly push yourself to be innovative and think different. Aspire to create content and decline the concept of accepting what others have done as best practice. In reality, best practice is a one way street to mediocrity and accepting the status quo. Instead, strive to create your own path and use instagram to best engage and connect with your audience.
From there, you can go on to like and comment on your customers’ posts. If they’ve posted about your brand more than once, follow them so that you’ll see the post next time they do! You can even consider sending them a direct message with a special offer or discount. This will make your customers feel special and will likely increase their brand loyalty.
If you have a propensity for writing and you can slay with your prose, consider writing an ebook. While the market has certainly become saturated as of late, books that help teach people about a technical topic still sell extremely well. This is a great source of passive income but does require a large amount of effort at the outset before any money is generated.
Once you’ve created your profile on Instagram, there are some simple things you can do get the most out of the network for increased brand exposure, consumer engagement, and even online sales. At the end of the day, when you’re first starting out with Instagram your priority should be building an Instagram community. That is, creating content that inspires conversation and attracting the attention of the people who you know make sense for your brand.
While just about anybody can be found on Instagram, the photo-sharing platform is especially popular among millennials. Nearly 60 percent of 18-to-29-year-olds use Instagram, which is why trendy boutiques and restaurants do so well on the platform. As much as I hate when people say millennials are killing chain restaurants (I still love my Chili’s), I can’t argue that our generation loves to post pictures of a decked out milkshake or the neon sign at Chicago’s most-photographed brunch spot.
In any case, it’s super important to keep track of your Instagram Stories analytics to see what types of content your audience best responds to. As we mentioned earlier, when your Stories get a lot of views and engagement, this signals to the algorithm that you’re creating high-quality content, so your future Instagram Stories will appear higher up in your followers’ Stories queue.