Though it seems to have died down a bit as of late (compared to its heyday), Instagram influencer marketing still runs rampant among the platform. If you want easy - albeit, probably not cheap - access to your target market, consider reaching out to an influential Instagram figure within your industry and ask them to create a sponsored post that highlights your business or product and directs their followers to your website or store. Or, consider running a giveaway with them!
Instagram has more than 300 million users with 90-percent of them being under 35 years of age. This social media outlet is for more than just sharing candid photos of friends and gaining a following. Businesses can successfully use Instagram for marketing purposes to boost brand relevance and increase revenues. It is important to take advantage of this social media outlet’s free status to save some costs on marketing fees.
In any case, it’s super important to keep track of your Instagram Stories analytics to see what types of content your audience best responds to. As we mentioned earlier, when your Stories get a lot of views and engagement, this signals to the algorithm that you’re creating high-quality content, so your future Instagram Stories will appear higher up in your followers’ Stories queue.
Post a photo (or a couple photos) of your products with descriptions or a call-to-action in the caption. Then, urge your customers to buy! If you want to maximize your chances at a sale, considering adding a limited-time offer or discount to your ads. Giving people a reason they should act or buy now rather than later is an effective way to increase the conversion rate of your ads. If you're a service, consider creating an offer (like a consultation or assessment) that you can give out in exchange for a potential customer's lead information.
To get a clear view of your online activity success, you should definitely monitor Instagram metrics (posts and followers, latest posts, posts, top posts, likes and comments, engagement rate etc.). It is also important to compare your results to those of your competitors. Thus you can spy on what works best for them. It’s always a good idea to learn from the best practices. Metrics dashboards help catch the moment when something goes wrong (less comments, likes etc), as visual information is always more digestible. In other words, measuring is absolutely necessary, and it’s easier to monitor metrics on dashboards. There are a lot of online dashboard services, including Octoboard, with its forever free version.
29. Videos – This could be an entire section on it’s own. Many people have made money by creating YouTube videos. Evan of EvanTube is a kid and he has made millions by creating reviews of products that other kids his age would use. It’s not easy to get views into the millions, but once you do, you’ll start seeing some cash come in. Many bloggers have completely turned to videos to get their point across by starting a video blog.
Teaching and tutoring English as a second language is a great way to make money online, not to mention open some doors for you to travel the world if you'd like. While full ESL (English as a Second Language) accreditation is recommended, as long as you’re a native speaker and have the ability to teach, there are people in countries such as Hong Kong or the UAE who are willing to pay upwards of $25/hr for you to tutor them English via Skype. Check out Indeed, Learn4Good and Remote.co for remote english tutoring jobs or sign up on a specialized site like VerbalPlanet or Chegg Tutors.
Instagram users can also go live on their Instagram stories, meaning they can post a video that their followers can see in the moment. Think a giant group Facetime, with video only on one side while others just watch. As far as new features go, this has certainly been one of the most successful. Multiple studies have shown that consumers go nuts over live video. It creates a sense of urgency and truly allows a viewer to feel in the moment.
Since time is the most precious commodity on this earth, invest the time at the front-end so that you can reap the benefits on the back-end. This means putting in a bit of sweat equity and not getting paid today. Rather, you'll get paid somewhere down the road. And you'll continue getting paid whether you keep building that passive income stream or you stop. It's obvious that this is the preferred route, but clearly the road less traveled.
Understand how a niche website works. A niche website focuses on very targeted, specific information. The content must be specific, useful and interesting to your target audience. Successful niche websites get anywhere from 1,000 to 10,000 visitors per month. You build content on a particular keyword, and you make passive income with Google Adsense or through affiliate links.
Do you remember those brand guidelines we mentioned? It’s not just your pictures that should adhere to them. When writing your caption, you should always keep in mind the written voice of your brand. What are the typical attributes you associate it with? Whether it’s fun, authoritative, bold, whimsical, or any combination, your Instagram captions should strive to maintain your organization’s tone.
Want to easily add new Instagram followers that already love your brand? Post across all over your other social media profiles -- Facebook, Twitter, LinkedIn, etc. -- and invite them to follow your Instagram profile. They are already following you on social media, so they are obviously interested in what you offer, so give them another way to socially connect to your brand.
Additionally, in June of the same year, Instagram switched from its chronological old-to-new newsfeed to an algorithm-based feed. This change was released with the goal of ensuring the content users were seeing was the content they were most interested in. While its intentions were good, this change was met with quite a bit of controversy. Apparently, change is always difficult, even when it’s something as simple as our favorite social media platforms.
To get started with Amazon affiliate marketing you will need to sign up with Amazon Affiliates. Then subtly market products on your site that are relevant to your niche and will be of interest to your audience. Make sure you only endorse high-quality products. If your visitors make a purchase on your recommendation but are not impressed with the item, you could quickly lose followers.
Don't look for the influencer with the biggest following - instead, look for one that has a genuine connection with their followers and a heavy social influence. Remember that this person will inevitably be an extension of the way your brand represents itself on social media, so choose wisely! Reach out only to the influencers whose values align with yours.
If you are a professional photographer, or have a real flair for photography, then selling your images on other sites could be an idea. This could be done alongside your own photography site, as it is a good way help get your work viewed by a wider audience. There are numerous stock image websites to contribute to, but choosing a popular high-end site like Shutterstock should ensure your photographs make you some money.
There isn’t a magic posting formula that will work for every brand. You need to test and see how your audience responds. As a starting point, I would suggest posting twice daily, alternating times of the day to find out when your highest engagement occurs. Then start to experiment with more and less posts per day, really paying attention to engagement. Once you find your sweet spot, the work doesn’t stop -- as your following increases you will have to adjust. Post frequency optimization is a never ending task.
Some businesses may be interested in adding other types of paid content to your website. This could include videos, podcasts, or any other material that would work with your site and help a business market itself. Always make sure that paid content isn’t too promotional. It needs to add value to your audience first and foremost, and not just present as an advert.
Tools & Resources: I’ve written a pretty comprehensive guide on the best web design software that covers both free and premium software packages. If you’re serious about becoming a web designer, then I recommend purchasing the full Adobe Creative Cloud Suite. At $49.99 per month, this is probably a bargain considering what you can achieve with this set of tools.
From there, you can go on to like and comment on your customers’ posts. If they’ve posted about your brand more than once, follow them so that you’ll see the post next time they do! You can even consider sending them a direct message with a special offer or discount. This will make your customers feel special and will likely increase their brand loyalty.
Consider selling in lots. A lot is a collection of similar items that is sold in a group. For example, if you have a collection of books, magazines or similar pieces of jewelry, consider selling them all at once in a lot. You many not make as much money as you would have if you sold each item separately. However, the items will likely sell more quickly in a lot than they would individually.
You'll also need ecommerce software, fulfillment software, worry about warehousing, customer service, refunds and so on. But that's not all. You'll also need traffic. Think search engine optimization, Facebook ads, and other social media campaigns. Sound like a lot of work? Sure, it is. Especially if you do it all on your own. You could opt for Amazon's platform, which might be the easier route. But, then again, at the end of the day, this is a serious business, which could produce significant profits. So you're either all in or you're not.
Take it seriously. Yes, you’re applying for an online job. Yes, you can do the work in your underwear, but that doesn’t mean it’s not a “real job”. You must treat it as such or they aren’t going to treat you as a serious candidate. You aren’t the only one who wants to work in their underwear. In fact, the competition online is likely higher than it is in your local area.
Writing an eBook and selling it on your blog can be a great money maker. Your eBook should be directly relevant to your blog’s content so you can sell your book to your existing audience. Creating a recipe eBook for a food blog or an eBook full of training plans to complement your fitness site are just a couple of examples that have the potential to sell.
Instagram marketing at its simplest consists of product photos, but it's not a strataegy that should be taken lightly! A combination of great photography and an action-oriented caption can definitely help you find success with Instagram marketing. A solid, consistent brand strategy for Instagram is to periodically post photos of your products with some additional information in the caption. In each caption, try highlighting the product's selling points, mention its price, and direct people to where they can get it.
In addition to sharing your personal photos with your friends, Instagram can be a powerful marketing outlet for your business. The social media platform has around 800 million active monthly users, 25 million of which are business accounts. But even with its current popularity, businesses have yet to maximize its potential to engage current customers and attract new ones.
Find an audience for your passion or hobby and you’re all set to make money online doing something you love via a niche website. That of course, is easier said than done. Creating a profitable niche website takes time and is not intended for the faint of heart. But, if you can hurdle the steep challenges and positively answer a few key questions on whether the website business idea you’re thinking about is profitable, then you can begin building it and eventually monetize through advertising, affiliates, or other relevant products.