Let me explain. Because it's owned by Facebook, Instagram Ads shares the Facebook Ads platform, which is an incredibly powerful tool that allows you to target people based on the things Facebook knows about them - including demographics, interests, and more. It's an immensely useful way to reach people you can turn into customers, instead of simply marketing to your existing followers (who are likely already customers).


Engage on the platform. If you’re a growing brand, do it for at least an hour a day. Engage with handles that have more followers than yourself by commenting, liking and following people! Once you are actively engaging your audience, reach out to larger influencers and get them to talk about you! That can be a lunch meet-up where you share that you’re lunching with said person, and they do the same. Invite influencers for a lunch on you to get additional exposure. It’s all about who you know on Instagram and how you interact with brands that are similar to you in audience.
Find a profitable niche. Starting with your interests, write down as many niche ideas as you can. Think about topics people might search online. Ideas include passions (like surfing or body building), fears (like spiders or speaking in front of crowds) and problems (like getting out of debt). Do keyword research to see it others are interested in the topic. Find out if a domain name is available that matches the keyword 100 percent. [7]
Instagram can be a relatively passive platform. What I mean by this is that people browse their feeds without much intent - they usually do it to keep up on the latest with their connections or idly do it to pass the time. If you want to drive sales through Instagram, it's important that you engage followers with content that turns them into active viewers, rather than passive scrollers.
We use influencer marketing as part of our digital marketing strategy for Instagram, and it’s our favorite platform because we get the most engagement out of it. Our target audience includes fashion oriented people who attend music festivals and enjoy electronic dance music. We engage in influencer marketing in a variety of ways. First, we find popular accounts who meet our criteria for selection, and we engage in a conversation to gauge whether or not it’s a good fit. Often times, we will send one of our products to an influencer for free, in exchange for an honest review that is posted to their Instagram followers. For us, the most important element of an influencer package, aside from cultural fit, is the overall reach of their account. We measure our return on investment based on the number of impressions we receive, how much referral traffic we get, and of course – how many sales come as a result of the campaign.
If you have a background in a specific field, you may find there is a demand for writing industry papers in your area of expertise. For example, there are often adverts for doctors, lawyers, nutritionists, and business experts from particular niches, to write white papers on different subject areas. These are well paid jobs that you will need to stake your reputation on, but that can often be worked on from the comfort of your own home.
If you have nothing of value to sell from home then retail arbitrage might be a better option for you. Many people partake in arbitrage to earn a little extra money, and for some it has even become their full-time job. Retail arbitrage is the buying of goods at a low price and then selling them on a different platform at a higher price. Sales in shops provide ideal opportunities to pick up products for next to nothing. These can then be sold on eBay or Amazon for higher amounts, making you a nice profit.
On your Instagram feed, you can like, comment, and message posts. You can also save them, using the ribbon icon in the right corner. When you tap it, you’ll see Save to Collection pop up along the bottom of the post. If the image or video you’ve saved falls into a collection, such as UGC content or inspiration, you can create a collection for that content.
It’s not the sort of online money making opportunity that’s covered in glory, but everyone needs a set of eyes to make sure the numbers add up at the end of the year. Every business and most individuals need someone to help prepare tax returns, especially time or resource-strapped small business owners. The Income Tax School provides an array of training programs that'll certify you with tax prep in as little as 10 weeks, and once tax season rolls around you'll be able to charge an average of $229 per return as a freelance tax preparer with this side business idea, reports CNBC.
In addition to sharing your personal photos with your friends, Instagram can be a powerful marketing outlet for your business. The social media platform has around 800 million active monthly users, 25 million of which are business accounts. But even with its current popularity, businesses have yet to maximize its potential to engage current customers and attract new ones.
Proz.com is a site where you can get paid to translate all kinds of documents, including files and even conversations. The site provides you with an opportunity to list your services as a translator. They offer opportunities in Spanish, German, Italian, Chinese, Arabic, Japanese and other languages, and specialize in legal, medical, technical and other fields.
Your logo design is the cornerstone piece of your brand identity. You’ll use it for all parts of your business: on your website, on social media, on physical products, packaging, in stores and in marketing materials. A great logo design helps customers understand what you do, and what sets you apart from the competition. It can be the difference between a one-time purchase and creating a long-term ongoing relationship with your customers.
G2 Crowd isn’t the only one encouraging its employees to rep their company. SaaS mogul Salesforce has an individual Instagram account to show off their employees, with more than 12,000 followers to show for it! Encouraging your employees to submit photos not only makes your life easier (hello, crowdsourced content!), but ensures that every employee, no matter what department they’re in, feels like they’re contributing.
Ucraft is probably best known as a website builder, but amongst its browser-based web tools you'll find an excellent logo maker. It is also completely free! The designs are compatible with all major social accounts: Instagram, Facebook, Pinterest, LinkedIn or even Twitch, and you can download it as a PNG or an SVG file (although the latter will cost you $12, boo!).
Putting the location tagging has a lot of benefits you should definitely try out. First of all, it helps improve your SEO and geo-targeting. In other words, people can view more relevant posts from a particular location. Secondly, you can increase engagement on your posts which will result in getting more followers. Finally, it lets your friends and family know your location. Once you add a geo-tag to your photos or videos, you can always edit your posts on Instagram. For instance, HelpCrunch promoted their geotag and encouraged users to share content to their location.
A good bio is your elevator pitch. Try to include the essentials about you and what you do. Use target keywords and action verbs to help people find you. The SE Ranking keyword research tool can help you find the top-performing keywords and phrases. For example, Nathan Chan, the founder of Foundr Magazine, focused on the topic of success, brand and posting informative content for young startup founders and business owners on a regular basis. 

Using a food delivery service can’t necessarily earn you money, but it can help you save you money if you constantly find yourself throwing out half the food you buy. Food delivery services send a box of food every week with new, sometimes unique vegetables, meat, fruit, and so on. If you don’t have time to shop and want simple meal-prep that leads to a good meal, a food subscription service may be perfect for you.

Webinars On Air is a powerful webinar tool that will enable you to create professional webinars for your viewers. Harnessing the power of Google Hangouts, this all in one solution will take care of all the technical aspects of hosting a webinar, including payments. Also have a look at our guide to the best webinar software, both free and paid options.

We use influencer marketing as part of our digital marketing strategy for Instagram, and it’s our favorite platform because we get the most engagement out of it. Our target audience includes fashion oriented people who attend music festivals and enjoy electronic dance music. We engage in influencer marketing in a variety of ways. First, we find popular accounts who meet our criteria for selection, and we engage in a conversation to gauge whether or not it’s a good fit. We also use a platform called Tomoson, which is tool that helps pair influencers with brands. Often times, we will send one of our products to an influencer for free, in exchange for an honest review that is posted to their Instagram followers. For us, the most important element of an influencer package, aside from cultural fit, is the overall reach of their account. We measure our return on investment based on the number of impressions we receive, how much referral traffic we get, and of course – how many sales come as a result of the campaign.


Collaborate with a team or a business partner on your logo design by clicking on the “Share” button then choosing either the “People” tab to send an email or “Link” tab to generate a unique link to your design. Make sure to choose the “Can edit” option. People you choose to share your design with can then access and edit your design through their personal Canva accounts.
Don’t ever, ever, buy followers or get hung up on getting millions of them! Vanity metrics will backfire on you in the long run! Social media is about building a community, not a following that doesn’t care about what you offer and will never convert! What’s worse, when you buy followers some of those accounts are stolen “social identities” from other people including children. So, take the narrow road on working on building a community that matter and it will pay off in the long run.

Here’s my take: These research are great for you to form hypotheses of your best posting time. For example, like Lifewire suggested, “Around the lunch hour is when people get a break to do what they want; that often includes checking social media.” What you could do is to test posting around the lunch hour and outside of the lunch hour. Which posts did better?
Having regular guest segments is an awesome way to bring both variety and consistency to using Instagram Stories for business. To try it out with your own business: you can choose someone from your company for a “day-in-the-life” story, or you can partner with other businesses in your industry to swap stories for the day. It will help vary your content and keep your customers coming back for more.
Do you love getting refunds? How cool would it be to get money back on stuff you’ve already bought? Paribus is a service that lets you find out if stores you’ve shopped at online owe you a refund.  It’s free to sign up. Paribus connects to your email account and checks your receipts.  If they find out a retailer has dropped their price they file a price adjustment claim for you.  Try out Paribus.
Using Instagram for marketing can be tough because you only have one link. That just means you have to use that one link creatively for marketing your business. Don’t use the homepage of your website for your one link; use something specifically created for Instagram. To maximize the use of the one link you get on Instagram, make sure the page you link to is optimized for relevant content to your Instagram feed and description. Don’t simply put in your website home page but rather a relevant page that ties into the content you share on Instagram. If you share pictures of your product in different situations, make sure you’re linking to a page where people can immediately find that product. The more closely the content of the page of your one link is related to the content of your Instagram profile the more effective it will be.

Whether you have a website or are still dreaming up ideas for a blog, you can also look into affiliate marketing. With affiliate marketing, you partner with brands and businesses within the content of your website. If you mention a product or service, you link to that produce or service using a unique affiliate code you received when you signed up for that particular affiliate program. From there, you’ll make money any time someone buys a product or service through your link.
Don’t ever, ever, buy followers or get hung up on getting millions of them! Vanity metrics will backfire on you in the long run! Social media is about building a community, not a following that doesn’t care about what you offer and will never convert! What’s worse, when you buy followers some of those accounts are stolen “social identities” from other people including children. So, take the narrow road on working on building a community that matter and it will pay off in the long run.

Regardless of the type of business you are running, your Instagram profile can have photographs that reflect your company’s beliefs and ideologies. The content your post can help your followers understand your vision and what you seek to achieve or give them. For instance, you could post quotes that are inspirational in nature, which people like to share on Instagram. This automatically increases the engagement of your content and gets your brand the needed attention.
In your bio, include the link into of a landing page that will help increase conversions, promote your e-commerce site, etc. If you want to add any hashtags “#” or profile usernames “@” to your bio, they will become clickable. For example, you can use a personal profile to promote your business profile on Instagram, or just let others know where you work by sharing your company’s username.

Creating your own food blog, will not only be fun, but done well it should also be profitable. Link your site to affiliate cooking products, sell your food photos, create and sell your own physical cookbook, or launch a cooking app. Equally, you could turn your cooking blog into a membership site. You would then share all your content, including recipes, how to videos, food photographs, and much more, with only your paid up members.
If you love to travel and find yourself randomly searching for airfare sales or browsing Lonely Planet, why not carve out a niche for yourself as a private travel agent? My friend, Mark Jackson did just that, making extra money online with his travel consulting side business. Start with word of mouth recommendations from friends who know they can count on you for the cheapest flights, and then move on and create a Facebook or LinkedIn group to invite people who want to stay on top of the latest deals. Eventually you could spin this into a full-time consultancy teaching people how to make their dream trip a reality.
Another reason Instagram is so great for ecommerce has to do with the platform itself. As we mentioned in the previous chapter, Instagram has recently introduced a ton of new business-facing tools -- and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough many of our online shopping experiences will start (and end) on Instagram.
Once you’ve taken your picture (keeping in mind those best practices, of course), you can edit it to fit the brand guidelines you established earlier. You can use Instagram’s in-platform editor or one of the various smartphone apps. Are you curious about the different apps out there? Be sure to check out our post on the best photo editing apps for your smartphone.
While just about anybody can be found on Instagram, the photo-sharing platform is especially popular among millennials. Nearly 60 percent of 18-to-29-year-olds use Instagram, which is why trendy boutiques and restaurants do so well on the platform. As much as I hate when people say millennials are killing chain restaurants (I still love my Chili’s), I can’t argue that our generation loves to post pictures of a decked out milkshake or the neon sign at Chicago’s most-photographed brunch spot. 
Selling digital products can be just as successful as selling physical products. Graphics, software, eBooks, design elements, sound effects, songs and videos are just a few types of digital products that are in popular demand. So if you can turn your hand to creating digital products, let’s have a look at how you can make money online from this skill…
Focus on the surveys and offers at the top of the list. Here's a tip not many people know. CashCrate has a special algorithm that automatically selects the best surveys and offers and places them at the top of the list. There are several factors that go into determining which are the “best”, including payout, approval rate, and a variety of other factors. But all you need to know is that these surveys and offers are great, so you can do them in confidence!
No matter what method you select for generating your online income, there's one very important thing to understand. Today, across this globe, with its 7+ billion inhabitants, there are two recurring things that people are looking for more of. Either people want more time or they want more money. The truth? Time is far more valuable than money. You can't recreate time. Once it's spent, it's gone forever. Not money.
All written content on this site is for information purposes only. Opinions expressed herein are solely those of AWM, unless otherwise specifically cited. Material presented is believed to be from reliable sources and no representations are made by our firm as to another parties’ informational accuracy or completeness. All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation.
To test these websites, you’ll be asked to visit the site in question and record your reactions and thoughts as you go through it. To get started making extra money online by testing websites, sign up for some of the most popular services like UserTesting.com, Userlytics, TryMyUI, Userfeel, TestingTime (for people outside the U.S), or Side Income Jobs.

17. Amazon – Have you heard of FBA? It stands for “Fulfilled by Amazon” and it’s getting pretty popular. Basically, you buy products (in bulk is best) and ship them to Amazon for them to store. When your products sell, Amazon packs them up, ships them out and sends you the money (after taking their cut). There are people making a full-time living from FBA, while others just do it for some extra money.
The music industry might not be as strong as it was in the 80s, but there are still plenty of ways to make money online as a musician. Sites like SoundBetter let you sell your services as a songwriter, producer, or session musician to thousands of customers a month. While Musicbed, Music Vine, Marmoset, and SongFreedom are perfect for licensing your music to TV shows, movies, and web series.
Find an audience for your passion or hobby and you’re all set to make money online doing something you love via a niche website. That of course, is easier said than done. Creating a profitable niche website takes time and is not intended for the faint of heart. But, if you can hurdle the steep challenges and positively answer a few key questions on whether the website business idea you’re thinking about is profitable, then you can begin building it and eventually monetize through advertising, affiliates, or other relevant products.
Write pitches. If you have located a client for whom you want to write, send pitches, which are topic ideas for articles. Write pitches that not only show your expertise, but also demonstrate your enthusiasm for the topic.[21] First, read the publication to which you are sending pitches to familiarize yourself with what they publish. If applicable, identify a specific section and send our pitch to the appropriate editor. Also, include a brief summary of who you are.[22]
Re-selling web hosting will enable you to make money hosting your own client’s websites. Large hosting companies like HostGator allow you to white label their hosting services. You could start your own hosting business or, if you are a web designer, include hosting into your web design packages. And the best of it is the hosting companies take care of the hosting for you, so all you need to worry about is selling.
There’s no better way to step up your business game than to be active on Instagram. The platform is constantly making improvements, so individuals and businesses can get more out of it. Plus, there are tactics, aside from Instagram itself, to increase organization, engagement and visibility. Explore these tools and tips, and see which ones work best for you and your business.
Increased ad effectiveness is something Instagram Marketing is currently notorious for. In the testing stages when IG (Instagram) was seeing how powerful their newly coveted marketing method worked, they found that similar Facebook ads accumulated 15 – 30 likes, and Instagram ads received a whopping 300-500 likes! Instagram owes this to their User Base which is a content consuming machine, as well as the infrastructure of the advertising algorithm which favors ads with a high CTR (Click-Through-Rate), meaning they are presented more often to provide relevant ads to users that will be genuinely interested!

Tutor students. Many families prefer the flexibility of using an online tutor. Depending on your background, you could be simply helping a child with homework or providing college-level support. You need to have your own computer and high speed internet. Experience required differs among companies. Some require “strong experience,” while others require a specific educational background. However, most companies do require a college degree.
In 2017, there were almost 90 million pet dogs in the US. Which has opened up a huge opportunity to make money online as a dog watcher or sitter. Specialized sites like Rover or Care.com connect pet owners with pet walkers, sitters, and boarding houses to help look after their best friends when they’re at work or on a trip. If you’re an animal lover, you can make extra money and get to spend some quality time with a furry friend.
There are quite literally hundreds of clever ways to make money online. From taking online surveys, to renting or selling your old clothes, flipping your iPhone to someone in a different country, and even buying low-cost products locally, just to resell them for a higher price on Amazon. There’s truly no shortage of unique ways to make money online.
We use influencer marketing as part of our digital marketing strategy for Instagram, and it’s our favorite platform because we get the most engagement out of it. Our target audience includes fashion oriented people who attend music festivals and enjoy electronic dance music. We engage in influencer marketing in a variety of ways. First, we find popular accounts who meet our criteria for selection, and we engage in a conversation to gauge whether or not it’s a good fit. Often times, we will send one of our products to an influencer for free, in exchange for an honest review that is posted to their Instagram followers. For us, the most important element of an influencer package, aside from cultural fit, is the overall reach of their account. We measure our return on investment based on the number of impressions we receive, how much referral traffic we get, and of course – how many sales come as a result of the campaign.
Today, if you're at all serious about succeeding in any endeavor, whether online or offline, you have to deliver enormous amounts of value. Yes, you have to do the most amount of work for the least initial return. This is especially true online. Why? Because it takes time to build authority and create an audience, two primary ingredients necessary to succeed in the wonderful world of commerce on the web.
When creating a membership site, always offer different plans and pricing tiers to appeal to your different categories of audience. Access to specific types of content is then dependent on the plan selected by a member. Membership fees can be a one-off payment or a repeat subscription. And you can even sell products on your membership site to boost your income.
With the growing popularity of Instagram marketing over recent years, the value is clear. If the features we listed above didn’t convince you of Instagram’s appeal, this might: the photo-sharing app recently celebrated 1 billion monthly active users. More importantly, these users are incredibly engaged, with more than 60 percent logging in every single day.
If you have a background in marketing and a passion for a particular niche, then organizing a virtual event may be just up your street. A virtual event could span across a day or longer. Individual live sessions would be run by experts in the field. And conference features would include live question and answer sessions, forums, and plenty of free giveaways. Visitors to the virtual event would pay to attend, so the more effective your promotion of the event the more money you would make.
You can periodically post your product images where you can mention the price, some key points, and provide the link so people can purchase the product. It can be a good idea to show your product images in action, e.g. you can show how someone is using your product and how he or she is doing that. This helps your customers visualize using the product which can help influence a buying decision. The following example demonstrates the product from Nike in an interactive and interesting format without sounding too promotional.
There’s an excellent chance that you have one or several musical instruments sitting in storage that haven’t been used in years. Perhaps it’s a leftover from when you were in school, or even from your days playing in a band. Whatever the reason that you have it, it’s probably worth money if you can sell it. Brand-new instruments are ridiculously expensive, so people often look to buy used equipment instead, particularly if they are novices.
25. Products – You can create your own product, such as an ebook or computer software. You would then use your blog as a promotion tool to get people to buy your product. As long as you create a legitimate product with a whole lot of value, you should be able to get some buyers, but like everything else with a blog, you’ll need the traffic to get the sells.
Find a profitable niche: We’ve talked about this a lot. But, where are you most comfortable. What niche do your skills, values, and interests intersect? Do you have 10 years of experience as a technical writer? Do you have long-standing PR relationships that’ll be invaluable in helping startups launch a successful crowdfunding campaign? Determine what makes your value unique, and lean heavily on showcasing that strength to your potential clients.
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