Instagram can be a relatively passive platform. What I mean by this is that people browse their feeds without much intent - they usually do it to keep up on the latest with their connections or idly do it to pass the time. If you want to drive sales through Instagram, it's important that you engage followers with content that turns them into active viewers, rather than passive scrollers.
In 2016, Instagram replaced its original logo with a new, more modern and colorful version. The original logo was beige and brown, resembling an old-school, polaroid camera that Outkast sang about in its best (and only) hit. The revamped purple and orange design took some getting used to. And by that, we mean that we all had to search for at least 30 seconds when trying to find and open the Instagram app.
Similar to a YouTube vlogger, if you have a large following on Instagram then you could become an Instagram Influencer. You will be paid to promote products in your photos, from wearing certain clothes to action shots of you using particular merchandise. As your Instagram following grows, you may start out simply receiving freebies in return for a picture of you with the item in shot. However, for those with followings running into millions, you can expect large payments to display products in your pictures. Use sites like Hype Factory to help connect you with companies prepared to pay for your influence.
There are loads of resources for making money online as an affiliate. You could source products from ClickBank, Commission Junction, Rakuten Marketing, Share-a-Sale, Impact Radius and many others. Plus, many of the larger companies have their own affiliate programs as well. Do your due diligence and find the right company with a relevant product or service to your audience that you can sell as an affiliate.
– Project Payday is one of those sites that has testimonials of people who have earned thousands of dollars by getting paid to get trial offers. I’m not saying you’ll earn thousands, but it is legit and you can earn some extra cash. They assume that by paying you to do a free trial, you’ll either like the product and purchase it, or forget to cancel the trial and get charged for it. If you can keep track and cancel before you get charged (if you don’t want the product), then this is a great site for making some money.
Alibaba is a Chinese eCommerce store that matches Chinese suppliers with buyers all over the world. Prices are extremely cheap, providing the possibility of large profits. However, with the potential profits comes more risk. As you are dealing with suppliers in China, if the quality of the product that arrives isn’t up to standard there is little that you can do about it.
If you’re not sure what kind of Instagram ads to create, start with a landing page. Leadpages lets you create beautiful landing pages on your website (or Leadpages site) and automatically creates Instagram ads based on your page. Create as many pages as you like, capture leads from your ads, and test which one performs the best. You can choose from 150+ landing pages or use the drag-and-drop builder to design your own. Click here for a 14-day free trial.
Instagram is an excellent platform on which to connect with various social media influencers. These social media stars have already built up a following of their own, so these posts typically perform exceedingly well. If you’re interested in connecting with an influencer, consider how other brands in a similar industry have gone about it before. Does the influencer post from their own account? Or, do they do a sort of “takeover” on the brand’s account?
Regardless of the type of business you are running, your Instagram profile can have photographs that reflect your company’s beliefs and ideologies. The content your post can help your followers understand your vision and what you seek to achieve or give them. For instance, you could post quotes that are inspirational in nature, which people like to share on Instagram. This automatically increases the engagement of your content and gets your brand the needed attention.
Whether you're looking to make some fast cash, or you're after long-term, more sustainable income-producing results, there are certainly ways you can make money online today. The truth is that making money online isn't as difficult as most make it out to seem. It does require some discipline. Sure. Without discipline, you'll find it tough to make a buck both online or offline.
There are a variety of tasks that you may be asked to perform. This can include delivering documents, delivering food or restaurant meals, taking pictures of a building for a real estate developer, taking pictures of a menu in an upscale restaurant, or even delivering auto-parts. If you have a good working car (or even a good bicycle), time on your hands, and a lot of energy, this can be a real opportunity to make money online.
E-books represent about 20 percent of all book sales in the U.S. The good news is you don’t have to be a publisher with deep pockets to get in on the action. As a solo internet entrepreneur, you can sell ebooks directly from your own website. You can sell your own works or sell a public domain work. Simply upload it to your website (or seller account on Amazon) and start publicizing it on your social media platforms, on your email list, your blog, website, etc.
How many email newsletters are you bombarded with every single day? There’s a reason for that. Marketing to an actively interested group of email subscribers is one of the best ways to make money online. There have even been million-dollar businesses built from simple email newsletters like TheSkimm, or Mister Spoils. Each newsletter targets a specific type of user with interesting, daily content, while also partnering with relevant companies and affiliates to bring in extra money. If this seems daunting, it’s not. Tools like MailChimp, ConvertKit and AWeber make it easier than ever to get started with email marketing. And another great option to consider (with the largest free plan available) is SendPulse, with their ability to send up to 15,000 emails per month to 2,500 subscribers, and then affordable plans starting at under $10/month as you grow from there.
Those who use business profiles can easily access analytics and the connect option. You can easily connect your profile to your Facebook account, and better understand how users engage with your content, which posts get more exposure and earn responses. It’s imperative that you focus on this information to improve your engagement. Check out these 5 free Instagram tools every marketer needs.
The reality is that influencers with hundreds of thousands of followers often lead lives that aren’t exactly “normal.” And if you compare them with someone who has 5000 to 15,000 highly-engaged Instagram followers, who likely isn’t paying their rent from cashing in on Instagram sponsorships... Well, it’s just way more relatable to the everyday consumer!
Hatchful is a simple browser-based logo generator which allows you to customize your logo from hundreds of templates, icon, and colour combinations. You can test out logo variations and create a one-of-a-kind logo that’s perfect for whatever business you have, and the logo generator is so simple to use that you become an expert in minutes. The logo generated comes sized for all major social media platforms, and best of all, all it will cost you is your email address.
That said, one last change in August 2016 has proved to be massively successful – so much so that it gets its own section in this guide! Instagram released Instagram stories, a feature that allows users to take photos, add effects and layers, and post them to their Instagram stories. Similar to Snapchat stories, these disappeared after 24 hours, as opposed to a normal Instagram post (which only disappears if the user or Instagram deletes it). Stories don’t show up in a user’s Instagram grid but, instead, are indicated by a colored circle around the user’s profile picture.
At G2 Crowd, we do employee Instagram takeovers on Fridays. For the whole day, one employee is given access to our Instagram account and shows our audience what their typical day looks like. Not only is this a fun way to get employees who aren’t in marketing involved in our social media strategy, but the takeovers have proven very successful regarding gaining followers (you can leverage your employees’ audiences).
Do you remember those brand guidelines we mentioned? It’s not just your pictures that should adhere to them. When writing your caption, you should always keep in mind the written voice of your brand. What are the typical attributes you associate it with? Whether it’s fun, authoritative, bold, whimsical, or any combination, your Instagram captions should strive to maintain your organization’s tone.
Robo-advisors are diversified investment accounts that are automatically managed by a computer algorithm (as opposed to a human money manager). If you want to invest, but don’t have the money, or don’t want to invest with a money manager, robo-advisors are for you! Robo-advisors make investing easier—and cheaper—so they’re perfect for new investors.
Similar to Facebook and Twitter, everybody who creates an Instagram account has a profile and newsfeed. Users can interact with one another by following, being followed, private messaging, and commenting on or liking photos or videos. The in-app filters and editing options Instagram offers make the app unique because it was the first app to offer in-app editing to this extent.
Travel blogging is a hard industry to break into. However, the rewards can be worth it, and let’s face it, who doesn’t want to be paid for traveling around the world! There are numerous ways to monetize a travel blog, but affiliate marketing should predominantly be your focus. On your blog, promote hotels, tours, equipment hire services, flights, and anything else travel related. Then take a cut of the proceeds as your audience books their holidays based on your recommendations.
Infographics are currently an extremely popular type of media. An infographic showing information or data in an interesting and fun way can help engage an audience and generate numerous likes and shares. As infographics take more time to create than just simply uploading an image, busy website owners are prepared to pay for custom infographics. And don’t worry, an infographic can be created using simple design software such a Canva. So extensive graphic design skills are not necessary, just a creative eye.