My next self-funded business hit $160,000 in revenue in its first year alone. After that first taste of self-made success, I’ve gone on to sign consulting contracts worth tens of thousands of dollars with startups like LinkedIn and Google, launch profitable online courses, and build a following of hundreds of thousands for this blog and my podcast series.
Regardless of the type of business you are running, your Instagram profile can have photographs that reflect your company’s beliefs and ideologies. The content your post can help your followers understand your vision and what you seek to achieve or give them. For instance, you could post quotes that are inspirational in nature, which people like to share on Instagram. This automatically increases the engagement of your content and gets your brand the needed attention.
Influencer marketing on Instagram still earns the most engagement for businesses. Before collaborating with influencers, decide how you want to expose your brand (a product review, a giveaway, a special event or give some tips) and reach new followers. Choose influencers whose values are similar to yours and that have a good connection with their followers. Note that you also need to have a certain budget for this, or offer the influencer the ability to try your products for free in case you cannot afford to pay for a sponsored post that highlights your brand and directs followers to your site.
G2 Crowd isn’t the only one encouraging its employees to rep their company. SaaS mogul Salesforce has an individual Instagram account to show off their employees, with more than 12,000 followers to show for it! Encouraging your employees to submit photos not only makes your life easier (hello, crowdsourced content!), but ensures that every employee, no matter what department they’re in, feels like they’re contributing.
A good bio is your elevator pitch. Try to include the essentials about you and what you do. Use target keywords and action verbs to help people find you. The SE Ranking keyword research tool can help you find the top-performing keywords and phrases. For example, Nathan Chan, the founder of Foundr Magazine, focused on the topic of success, brand and posting informative content for young startup founders and business owners on a regular basis.
In your caption, try to tag as many businesses in your industry that can be related to your post. If they like it, you may earn a repost and increase your exposure to their audiences. This will also help you build relationships and potential collaborations with other brands. Collaborations on Instagram is right now key to an increase in followers and the easiest way to hit your target audience. P.S. You probably don’t want to tag your competitors though as they wouldn’t want to share the market with you.
You can circumvent this by using monetization tools like Curalate's Like2Buy or Have2Have.It that make your Instagram feed shoppable. They create a page that replicates your feed, allowing people to click on specific photos to get information on the products featured in each image. This is awesome for companies with multiple products, as it allows you to link to a single place from your bio that acts as a hub for all of your links and products.
Take it seriously. Yes, you’re applying for an online job. Yes, you can do the work in your underwear, but that doesn’t mean it’s not a “real job”. You must treat it as such or they aren’t going to treat you as a serious candidate. You aren’t the only one who wants to work in their underwear. In fact, the competition online is likely higher than it is in your local area.
If you use your own image and design elements on your logo design, the entire process is free. Otherwise, you can browse our library of layouts, created by our team of awesome designers, and in a few simple clicks, you can create a fully customized logo for your business. There are also plenty of free elements in our library while premium ones are priced at just $1.
Be professional. When you submit a résumé, don’t type it in ALL CAPS and please don’t avoid the caps lock like the plague. Know how to use it without looking incompetent. Write in complete sentences with proper grammar. Of course, there will be exceptions, but even with the exceptions, you must keep it professional. You’re building their view of you.
Instagram has recently introduced its advertising capabilities to the public, and with 400 Million + users, this is amazing news. The advertising process in whole is all managed through Facebook’s Business platform, Business.Facebook.com. A blog post published by Instagram states a 2.8x higher increase in ad recall over 400 global ad campaigns that were used in the advertising methods initial launch. The company projects to retain $600 Million in annual advertising revenue by the end of 2015, which is nothing compared to their predicted $1 Billion in the following 3 – 4 years.
Fiverr is one of the biggest providers in the gig economy on the web and you can sell a wide variety of services and products through this medium. Do the research and find out what you can offer. However, keep in mind that like any other money-making task, it takes time to succeed here. And stellar reviews will help you generate more and more income over time.
If you don’t know who your audience is, you will not know how to serve them better. Even if you manage to post great photographs and videos, you won’t find success unless your content is seen by your target audience. This is why you need to put an extra effort to learn more about your audience and the kind of content they like so that you can post more of it. Remember, the more effort you put into understanding and studying your Instagram followers, the better results you will see from your marketing efforts.
High-ticket consulting or coaching: You could sell your own high-ticket consulting or coaching products from your website. You'll still need a website, merchant account, sales funnel, lead magnet and many other items. But you can easily earn a substantial amount of money from each individual customer, making it well worth the arduous setup required.
When Iconosquare wanted to study the effect of Instagram Stories on the engagement of Instagram posts, they asked more than 1,200 Instagram users, “Since the arrival of Stories, what do you spend most of your time on Instagram doing?”. They found that “in only 3 weeks, almost one-quarter of the Instagram users we surveyed have seemingly ditched their usual Instagram activity in favour of watching Stories.”