It’s one thing when you recommend your products to your followers because they are awesome - and it’s totally another thing when your customers recommend your products. Just collect as many testimonials, reviews, stories, videos as you can about your products, and post them on Instagram. Customer testimonials show off how others benefited from your products, and serve as a powerful tool to establish your brand authenticity and make potential customers take action.
As well as selling your eBooks, Amazon can also create paperback copies of your book. CreateSpace, an Amazon-owned company, will help you self-publish your book. A relatively straightforward process, you must upload your work to CreateSpace and submit it for review. Your book will then be displayed on Amazon, and printed on demand and shipped by CreateSpace when purchased. And you can collect up to 70% royalties for each book sold.
Then once you’ve got your domain name and hosting sorted out, it’s time to pick a CMS, or Content Management System, that will let you update pages, build your blog and integrate with all the other services you need. It’s hard to go wrong with WordPress—the CMS powering close to a quarter of the internet. Keep in mind that eventually as you start growing traffic to your blog, you'll be wise to invest in a managed WordPress hosting plan, where all of the settings are custom-tailored and optimized to work particularly well with WordPress-powered websites.
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Your logo is you or your business' first point of contact with the outside world. If people connect with your branding, the likelihood is that they will open up to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centrepiece of most branding schemes.
Offering specific online SEO services is also another online freelancer role that businesses are crying out for. If you know how to improve a website’s SEO by doing keyword research, creating content that can rank in search engines, adding metadata / schema to posts and pages, and building backlinks to a domain, to name a few tasks, then this could be a great line of work for you.
To do that, you have to harbor a few fundamental guiding principles in your mind. Today, if you're at all serious about generating a full-time income (and more) from your online activities, then you need to focus on passive income as opposed to active income. Sure, the active income will help you survive. That's the scarcity mentality at play. But it's the passive income ideas that will help you thrive.
Why? Well, an obvious reason is Instagram’s highly visual format. Because of this, the platform holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
These mega-sites make it easy to set up shop so customers can browse your products, and there's no need to build your own website. Also, you’ll find a built-in search feature so that interested buyers can easily find your online storefront. Plus, you get to use the site's shopping cart. In short, you avoid a lot of the expense and hassle of setting up an independent e-commerce website.
You can sell your ebooks through Amazon's Kindle program or Apple's iTunes Connect, which gives you access to a large majority of the digital-book reading market and the barriers for entry are incredibly low. You don't need to invest lots of money to make this happen, but you do need to invest lots of time, not only in writing the ebooks, but in marketing them as well.
If you are a creative type, then you could make money online by designing and selling crafty products on Etsy. Etsy sells a range of beautiful and original items from independent suppliers. Categories range from jewelry, clothes, and accessories, to art, collectibles, and vintage. So if you have some stunning crafty creations, Etsy is the perfect platform from which to sell from.
Research selling prices of items similar to yours. Look up completed sales or current listings of items similar to yours. Find the high- and low-end prices, and price your object around the median price level. If you want your item to sell quickly, price it at the low end. The condition of the item also affects the price. Items in poorer condition should be priced at the lower end. Also, consider how many listings there already are of items similar to yours. If many similar items will be competing with yours, you may have to set the price lower to get the sale.
Once you’ve created your profile on Instagram, there are some simple things you can do get the most out of the network for increased brand exposure, consumer engagement, and even online sales. At the end of the day, when you’re first starting out with Instagram your priority should be building an Instagram community. That is, creating content that inspires conversation and attracting the attention of the people who you know make sense for your brand.
Candid and in-the-moment content is fine, not everything you do has to be meticulously produced, but your photos should be high-quality and visually appealing.If your brand is new to Instagram, be realistic and start small so you don’t get discouraged, particularly if you are doing the work yourself. It’s more important that your business post and engage with followers consistently than for everything to be perfect. I’m not saying accuracy doesn’t matter; spell check is your friend and blurry pictures from your last trade show in Vegas probably shouldn’t make the cut, but it takes time to manage a presence and keep up with engagement in addition to generating all the content. A following doesn’t happen overnight for most small businesses. Planning, consistency, and coordinated execution are key. Break up the monotony by varying the subject matter and formats of content you post.
Depending on your offering, connecting with these influencers is an exciting opportunity that’s unique to Instagram’s platform. If your target audience overlaps with their following, then leveraging influencer marketing can certainly pay off – but it doesn’t come cheap. Popular Instagram influencer Rachel Brathen, known to the Instagram world as her handle, @yoga_girl, charges upwards of $25,000 for a single post. However, one could argue that the exposure to her 2 million-plus followers is more than worth it.
Having regular guest segments is an awesome way to bring both variety and consistency to using Instagram Stories for business. To try it out with your own business: you can choose someone from your company for a “day-in-the-life” story, or you can partner with other businesses in your industry to swap stories for the day. It will help vary your content and keep your customers coming back for more.
These tips and tricks will help you in the planning stage but constantly push yourself to be innovative and think different. Aspire to create content and decline the concept of accepting what others have done as best practice. In reality, best practice is a one way street to mediocrity and accepting the status quo. Instead, strive to create your own path and use instagram to best engage and connect with your audience.
You always need to stay focused on engagement-based content rather than promotional. While it can be tempting to constantly post about how amazing your brand is, you can easily turn customers away by doing so. A great way to market your brand, while increasing your engagement is to incorporate your branding (fonts, colors, etc.) into engagement-based content. For example, we love “Spot the Difference” posts – they are a great way to keep your audience focused on your brand without seeming self-promotional. It’s a fun, unique way to increase your engagement and grow your brand awareness on Instagram.
There’s an excellent chance that you have one or several musical instruments sitting in storage that haven’t been used in years. Perhaps it’s a leftover from when you were in school, or even from your days playing in a band. Whatever the reason that you have it, it’s probably worth money if you can sell it. Brand-new instruments are ridiculously expensive, so people often look to buy used equipment instead, particularly if they are novices.
While Etsy is fantastic for handmade goods that you’ve already created, if you’ve got killer designs that would look good on phone cases, t-shirts, or even wall hangings, pillows, and duvets, you can sell them on Society6 without paying anything to start. Society6 lets artists upload their designs and create their own shops where they choose what products their designs can be used on. That means one design can be used to make a whole range of awesome products that are printed and shipped on demand whenever someone buys from you. With top creators making thousands every month just from selling their designs.
Find a profitable niche: We’ve talked about this a lot. But, where are you most comfortable. What niche do your skills, values, and interests intersect? Do you have 10 years of experience as a technical writer? Do you have long-standing PR relationships that’ll be invaluable in helping startups launch a successful crowdfunding campaign? Determine what makes your value unique, and lean heavily on showcasing that strength to your potential clients.