Writing several drafts and ask your friends or co-workers for their opinion. Yes, your content should be timely, but it should also be engaging. Instagram recently changed its algorithm to organize each user’s feed to show what they’ll likely find engaging. The visibility of each post will depend on the number of likes and comments it receives. Take the time to create content that will delight and engage your customers.
Take the time to browse through your brand’s audience. Look at what their interests are, what types of brand posts they respond to and what really gets them involved. Take a few notes and generate a few posts that resonate with specific groups, leading to more followers, in your audience. The more you engage with them, the better your online reputation as a brand is.
To maximize your presence on Instagram, only use raw photos, so no Photoshop and no overlays. Insta, owned by Facebook, uses certain alga-rhythms to get your content viewed. If it is seen as spam, your reach will be low. You can boost your reach by adding relevant hashtags of course. This is the simplest, yet most helpful tip to up your presence on Instagram. Remember it was originally built for photographers and artists. That’s what you need to be on this platform.
When Iconosquare wanted to study the effect of Instagram Stories on the engagement of Instagram posts, they asked more than 1,200 Instagram users, “Since the arrival of Stories, what do you spend most of your time on Instagram doing?”. They found that “in only 3 weeks, almost one-quarter of the Instagram users we surveyed have seemingly ditched their usual Instagram activity in favour of watching Stories.”
If you love to travel and find yourself randomly searching for airfare sales or browsing Lonely Planet, why not carve out a niche for yourself as a private travel agent? My friend, Mark Jackson did just that, making extra money online with his travel consulting side business. Start with word of mouth recommendations from friends who know they can count on you for the cheapest flights, and then move on and create a Facebook or LinkedIn group to invite people who want to stay on top of the latest deals. Eventually you could spin this into a full-time consultancy teaching people how to make their dream trip a reality.
My next self-funded business hit $160,000 in revenue in its first year alone. After that first taste of self-made success, I’ve gone on to sign consulting contracts worth tens of thousands of dollars with startups like LinkedIn and Google, launch profitable online courses, and build a following of hundreds of thousands for this blog and my podcast series.
Creating a video series and selling it as a digital download on your blog, much like an eBook, can be another great seller. A video course, teaching viewers a specific skill or how to achieve a particular activity, may well resonate with your audience. If you are going to go down this route then your videos need to be as professional as possible so you should consider investing in some video and lighting equipment, as well as editing software.
Instagram filters can make amateur photographers feel like pros. And if you don’t have high-end photography equipment or editing software, they’re a great way to enhance photos with just a few taps. Filters can drastically change the look and feel of a photo or video, so it’s important to use only a few that you feel best represent your brand — and stick to the few you’ve chosen. Using a different filter for every post can quickly make an Instagram feed feel a little disjointed.
On Fridays, they often run a contest called #NecktieFridays where they encourage guys from all over the world to upload photos in their neckties for a chance to win a Frank & Oak tie.When the user uploads the photo it is connected to the #NecktieFriday hashtag which is followed by a handful of other users on a regular basis. This is a type of user generated content that is directly influenced by the brand but done so in a unique, compelling way.
Regardless of the type of business you are running, your Instagram profile can have photographs that reflect your company’s beliefs and ideologies. The content your post can help your followers understand your vision and what you seek to achieve or give them. For instance, you could post quotes that are inspirational in nature, which people like to share on Instagram. This automatically increases the engagement of your content and gets your brand the needed attention.
And if you don’t want to include your product, you don’t have to. Encourage your fans to create their own videos and collect them on your page like GoPro does. Or check out the most-followed brand Nike to see plenty of effective videos. This is a brand that has a really good grasp of what Instagram is all about: inspiring viewers by using powerful visuals that focus on the audience, not the product.
As I mentioned, one of the biggest benefits of having an Instagram for Business account is that you're able to link to external URLs from your Story (which is a feature that's notably absent for non-business accounts). Take advantage of this by highlighting products from your business on your story, with a swipe-up link that people can use to purchase.
Shortly after, Instagram was acquired by Facebook for $1 billion. Since the acquisition, Instagram has continued to roll out new features. The year 2012 was a big one for the photo-sharing platform, as it also rolled out its website interface in November. The website interface was, and still is, limited in functionality (users are unable to upload photos from a computer – they must use their mobile device). However, it allows users to scroll through their feeds and view other users’ profiles from their desktops.
Once you’ve had children, many parents find themselves caught in the trap of needing to work but wanting to stay home with their kids. Creating your own parenting blog can not only be a way to make some money, it can also help you connect with other parents and make sense of those crazy sleepless early parenting years (it does get easier don’t worry!)
If you have your own eCommerce store, social media is the perfect platform to showcase your products. Demonstrate your products in use and tell your social following why they need to buy your merchandise. Most social media channels allow you to add ‘buy’ buttons your pages, allowing your followers to easily click through to your site and make a purchase.
When creating a membership site, always offer different plans and pricing tiers to appeal to your different categories of audience. Access to specific types of content is then dependent on the plan selected by a member. Membership fees can be a one-off payment or a repeat subscription. And you can even sell products on your membership site to boost your income.
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My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
While some might think that starting a blog is an arduous effort, when you understand the precise steps you need to take, it becomes far easier. It all starts in the decision of choosing a profitable niche and picking the right domain name. From there, you need to build your offers. You can easily sell things like mini-email courses, full-blown trainings, ebooks, and so on.
When marketing on Instagram, it is important that you add your Instagram activities to your daily routine. A lot of marketers may argue that you don’t have to post to your Instagram every single day. Which is absolutely fine. However, you do have to remain active by logging into your Instagram account regularly, interacting with content from your feed, follow other relevant experts and comment on photos/videos.
VIPKID provides an international learning experience to children in China between the ages 4-12. Headquartered in Beijing, the company offers fully immersive one-on-one English language instruction provided online by highly qualified teachers. The curriculum is based on the U.S. Common Core State Standards and uses a flipped-classroom approach to foster creativity and critical thinking skills.
It’s sometimes hard to comprehend just how much people love t-shirts. And with the right niche, marketing, and tools, you can create an online t-shirt business that makes you extra money online while you sleep. (Even Bloomberg and Forbes feature stories from entrepreneurs who've done just that.) Services like TeeSpring make it easier than ever to create a t-shirt drop-shipping business where they handle the sales, printing, and shipping, and you’re only responsible for design and marketing. For more tips, check out this simple guide to launching and marketing an online clothing store by my friends over at Selz.
If you have specific writing/journalism skills or are adept in various IT/software domains, freelancing may prove to be a lucrative source of secondary income. Increasingly, companies are implementing a content marketing strategy and turning to outside sources for specific assignments, and if you can prove your worth there will be more work available. Even simple skills like data entry may be to your liking, provide you can offer at least 5-10 hours weekly.
Don’t ever, ever, buy followers or get hung up on getting millions of them! Vanity metrics will backfire on you in the long run! Social media is about building a community, not a following that doesn’t care about what you offer and will never convert! What’s worse, when you buy followers some of those accounts are stolen “social identities” from other people including children. So, take the narrow road on working on building a community that matter and it will pay off in the long run.
This is something like Experts Exchange, except that it’s more general in nature. As a professional in just about any field, you can offer your expertise on JustAnswer. They are looking for professionals in various fields who will provide answers to reader’s questions. You can make money online by answering these questions and pointing people in the right direction to get the solutions that they need.
Do you remember those brand guidelines we mentioned? It’s not just your pictures that should adhere to them. When writing your caption, you should always keep in mind the written voice of your brand. What are the typical attributes you associate it with? Whether it’s fun, authoritative, bold, whimsical, or any combination, your Instagram captions should strive to maintain your organization’s tone.
If you're looking to address some immediate financial needs, then the app economy is likely right for you. Thanks to the global sharing phenomenon, launched in part by our smartphones and ever-burgeoning global connectivity, you could easily opt for some quick active income by using well-known apps. From ride sharing to deliveries and even quick tasks, there's an app for that today, as the saying goes.
Please note that some of the links below are affiliate links and at no additional cost to you, I will earn a commission. Know that I only recommend products, tools and learning resources I've personally used and believe are genuinely helpful, not because of the small commissions I make if you decide to purchase them. Most of all, I would never advocate for buying something that you can't afford or that you're not yet ready to implement.
Webinars On Air is a powerful webinar tool that will enable you to create professional webinars for your viewers. Harnessing the power of Google Hangouts, this all in one solution will take care of all the technical aspects of hosting a webinar, including payments. Also have a look at our guide to the best webinar software, both free and paid options.
When making a purchasing decision, people online use your social media presence as a measure of the quality, and trustworthiness of your business. Nothing speaks trust and quality louder than having a thousands of targeted, real, and loving Instagram followers on your profile (of which you can contact at any time!) Your profile will be professional and compelling and you will be using stories, live streaming and all the other new features Instagram releases.
If I have a blog that is getting 100,000 page views a month that means that I’m probably getting at least 50,000 people to the site (most blogs will do between 1.2 to 1.4 pages per session). That means I have to try and get some small percentage of those people to buy something from me if I really want to do well. If I can’t get them to buy something then (in some cases) I have ads running on the site that will make me money anyways.