Your Instagram caption can be up to 2,200 characters in length and include up to 30 hashtags. They can also include emojis, but tread cautiously. If your caption is an essay chock full of distracting emojis and irrelevant hashtags, your audience may keep scrolling. As always, consider your audience when putting together your caption. Does this provide more context? Does it encourage interactions from your viewers? If not, you may want to go back to the drawing board.

Using Instagram for marketing can be tough because you only have one link. That just means you have to use that one link creatively for marketing your business. Don’t use the homepage of your website for your one link; use something specifically created for Instagram. To maximize the use of the one link you get on Instagram, make sure the page you link to is optimized for relevant content to your Instagram feed and description. Don’t simply put in your website home page but rather a relevant page that ties into the content you share on Instagram. If you share pictures of your product in different situations, make sure you’re linking to a page where people can immediately find that product. The more closely the content of the page of your one link is related to the content of your Instagram profile the more effective it will be.
Influencer marketing on Instagram still earns the most engagement for businesses. Before collaborating with influencers, decide how you want to expose your brand (a product review, a giveaway, a special event or give some tips) and reach new followers. Choose influencers whose values are similar to yours and that have a good connection with their followers. Note that you also need to have a certain budget for this, or offer the influencer the ability to try your products for free in case you cannot afford to pay for a sponsored post that highlights your brand and directs followers to your site.
If you are a creative type, then you could make money online by designing and selling crafty products on Etsy. Etsy sells a range of beautiful and original items from independent suppliers. Categories range from jewelry, clothes, and accessories, to art, collectibles, and vintage. So if you have some stunning crafty creations, Etsy is the perfect platform from which to sell from.
It may take time to build that audience that turns views into dollars. The average revenue per 1,000 YouTube views is just over $6. But with enough videos for fans to scroll through, those views can add up over time. While you're building an audience, you could also join an affiliate program related to your channel and make money online through affiliate links in your video descriptions.
Robo-advisors are diversified investment accounts that are automatically managed by a computer algorithm (as opposed to a human money manager). If you want to invest, but don’t have the money, or don’t want to invest with a money manager, robo-advisors are for you! Robo-advisors make investing easier—and cheaper—so they’re perfect for new investors.
Do you see all of those articles, tutorials and guides all over the Internet? Somebody wrote every one of them! If you have decent writing ability (no, you don’t need a journalism degree!), and knowledge in a few specific topic areas, you can be one of those writers. It’s an opportunity to make money online and without ever leaving your home. It’s also the kind of venture that can start out as a small side business, but grow into a full-time career.
If you have your own eCommerce store, social media is the perfect platform to showcase your products. Demonstrate your products in use and tell your social following why they need to buy your merchandise. Most social media channels allow you to add ‘buy’ buttons your pages, allowing your followers to easily click through to your site and make a purchase.
Market your course: The beauty of using a course to make money online is that you can continue to sell it for as long as you’d like. Look for niche communities on Facebook, LinkedIn, or Reddit that might benefit from your content. Guest post on relevant blogs and sites. Look for anywhere you might be able to get in front of the right people. With just a few hours a month you can continue to generate sales.
Instagram Stories is amazing for sharing your content - it's like a first-class ticket to the top of your followers' feeds. Updating your Story periodically (but at least once a day) is a great way to keep followers engaged. Stories are located at the top of your followers' News Feeds, so it's an easy way to get them to view the things you post. If you've just recently posted a new photo or video, use your Story to direct people to it. The possibilities are endless!
Though this isn't inherently a marketing strategy, it's a good idea to keep up with the different types of content Instagram lets businesses post. Consider using video for the times when a photo just won't do, or using Instagram's Carousel feature to tell a story or highlight a product in multiple photos. Utilizing different content forms allows you to maximize your reach on the platform - it's can often be more interesting for a follower to see a video on their feed amongst hundreds of other photos.
You don’t have to stick with the same URL over the lifespan of your Instagram account. You can update your account with different domains depending on what content you want to highlight at that time. For example, if you’re trying to raise awareness of an app, link to your app. If you’re trying to raise awareness of a new product, link to that product.
If you are a budding photographer and would like to be paid for your craft then you should consider setting up your own photography website. This is a great way to not only promote your services as a photographer, but also to sell your images. You can charge visitors a fee to download your images. Or, if you’d rather, turn your site into a paid membership site, with free downloads of all images for paying subscribers.
One interesting idea is to do themed Instagram content over specific time frames. For example, you might decide to do a new theme each month – one month could focus on customer/client showcases or profiling. Another month might have the theme of giveaways, or follower Q&As. Get creative with it and develop themes that compliment your industry. The great thing about this concept is that it helps give you a guideline of what to be posting, and the content generated can be maximized in other ways like being turned into blog posts.
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