We use influencer marketing as part of our digital marketing strategy for Instagram, and it’s our favorite platform because we get the most engagement out of it. Our target audience includes fashion oriented people who attend music festivals and enjoy electronic dance music. We engage in influencer marketing in a variety of ways. First, we find popular accounts who meet our criteria for selection, and we engage in a conversation to gauge whether or not it’s a good fit. Often times, we will send one of our products to an influencer for free, in exchange for an honest review that is posted to their Instagram followers. For us, the most important element of an influencer package, aside from cultural fit, is the overall reach of their account. We measure our return on investment based on the number of impressions we receive, how much referral traffic we get, and of course – how many sales come as a result of the campaign.
These tips and tricks will help you in the planning stage but constantly push yourself to be innovative and think different. Aspire to create content and decline the concept of accepting what others have done as best practice. In reality, best practice is a one way street to mediocrity and accepting the status quo. Instead, strive to create your own path and use instagram to best engage and connect with your audience.
If you live in an area where Uber or Lyft operate, why not become a driver? If you're looking to make some short-term cash, you can definitely rake it in by working for one of these popular car-hire apps. As long as your vehicle fits within the specifications of their program, and you have a clean license, you could do this on the side, especially if you're in a crunch for cash.
Instagram Stories are a great tool to tell your story and spark interest in your brand. The advantage is to tell more than you can do through written posts. It looks like a first-class ticket that sits at the top of the feed, so followers can easily notice them. Update your stories once per day if you want to keep your followers engaged with your brand.
An example of reactive storytelling from a brand on Instagram is this post from Calvin Klein. On the day of the Oscars,actor Warren Beatty announced La La Land as Best Picture. But it turned out Moonlight was actually the winner… It turns out, Calvin Klein had just did a photoshoot with some of the Moonlight cast which made the gaff a perfect opportunity to react:
To get a clear view of your online activity success, you should definitely monitor Instagram metrics (posts and followers, latest posts, posts, top posts, likes and comments, engagement rate etc.). It is also important to compare your results to those of your competitors. Thus you can spy on what works best for them. It’s always a good idea to learn from the best practices. Metrics dashboards help catch the moment when something goes wrong (less comments, likes etc), as visual information is always more digestible. In other words, measuring is absolutely necessary, and it’s easier to monitor metrics on dashboards. There are a lot of online dashboard services, including Octoboard, with its forever free version.
Instagram has recently introduced its advertising capabilities to the public, and with 400 Million + users, this is amazing news. The advertising process in whole is all managed through Facebook’s Business platform, Business.Facebook.com. A blog post published by Instagram states a 2.8x higher increase in ad recall over 400 global ad campaigns that were used in the advertising methods initial launch. The company projects to retain $600 Million in annual advertising revenue by the end of 2015, which is nothing compared to their predicted $1 Billion in the following 3 – 4 years.
Your Instagram CTA (Call To Action) is the action you want your followers, and fans to take after viewing your Instagram page. In this lecture I walk you through the basics of your Instagram CTA, and how you can implement it into your account. Please note that I will be going through this in great detail in Module 5 which is where we convert your Instagram users to sales of your product or service.
Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer.
This isn’t to scare you off. I simply want you to know that this guide is going to focus solely on ways to make real, sustainable extra income online. Not just a few bucks. I want to share all the mistakes I've made that got me to where I am now so that you don’t have to go through them, and can build a successful online source of income for yourself.
What does that mean for you? It means Nielsen will pay you $50 a year to keep their app on your favorite internet browsing device. The app itself collects statistics on your internet usage anonymously, so you never have to worry about any data being linked to you. And the best part is, the app takes up barely any space and doesn’t slow down your phone or tablet at all!
Creating your own food blog, will not only be fun, but done well it should also be profitable. Link your site to affiliate cooking products, sell your food photos, create and sell your own physical cookbook, or launch a cooking app. Equally, you could turn your cooking blog into a membership site. You would then share all your content, including recipes, how to videos, food photographs, and much more, with only your paid up members.
Keep in mind though, you don’t need a website to do sponsored content since you can also get paid if you have a lot of social media followers. My wife has a pretty big Instagram following, and she gets all kinds of sponsorships. Not only does she get paid in cash, but we get a lot of free stuff, too. We’ve received free rugs, free lights, and free carpet cleaners. She only promotes things she loves though, so this strategy works really well for her.
Signing up with Google AdSense will enable you to make money from advertising on your blog. Google AdSense will place relevant ads around your site, and if your site visitors click on these ads, you will earn a fee. Although each click only amounts to small change, if your blog has high levels of traffic, this will quickly amount to a reasonable sum.
Why? Well, an obvious reason is Instagram’s highly visual format. Because of this, the platform holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
Now, if you don’t know people who might want your coaching services, there are a number of online tools and communities that make it incredibly easy to find clients and teach, on just about any topic area you can think of. Community driven platforms like Savvy.is, Clarity.fm, and Coach.me provide you with a network of potential clients to interact with, as well an integrated payment solution.
So few people effectively use the DM feature in IG, and even fewer use it without sounding “spammy.” By Use Don’t Abuse, we mean DM should actually be DMR – Direct Message Relationships. Many who first learn about this feature try to cut and paste messages that fit for everyone. “Hey, love your profile! Want to buy something?” This is a surefire way to get blocked. Using this DM strategy, take some time to really create value in your DM. Give whoever you’re messaging something that they will actually want. Once you start gaining actual rapport, whoever you’re DMing knows that you’re not a bot and you’re not spamming them. Also, this is not a one-and-done strategy. If you get a positive response, be sure to thank them in the DM, and ask them if you can tag them in a thank you post. Be real. Be grateful. Give value. All things bots can’t do. Engage – don’t enrage
Take it seriously. Yes, you’re applying for an online job. Yes, you can do the work in your underwear, but that doesn’t mean it’s not a “real job”. You must treat it as such or they aren’t going to treat you as a serious candidate. You aren’t the only one who wants to work in their underwear. In fact, the competition online is likely higher than it is in your local area.
Outsourcing is the new and dominant wave of the business world. As businesses shed employees, they increasingly turn to independent contractors to supply what in-house staff used to do. One of the ways they do this is through virtual assistants. These are people who provide certain tasks online. Businesses can use virtual assistants as much or as little as they need to. If you can make yourself available to multiple businesses, you might have plenty of work without ever leaving your house.
While just about anybody can be found on Instagram, the photo-sharing platform is especially popular among millennials. Nearly 60 percent of 18-to-29-year-olds use Instagram, which is why trendy boutiques and restaurants do so well on the platform. As much as I hate when people say millennials are killing chain restaurants (I still love my Chili’s), I can’t argue that our generation loves to post pictures of a decked out milkshake or the neon sign at Chicago’s most-photographed brunch spot.
If you want to reach out to your potential customers on Instagram, you should consider leveraging influencers who have already done the hard work of building an audience. With more and more people buying products and services based on the content of their Instagram feed, it only make sense to partner with the right influencers to get your brand in front of them.
Now, I know what you’re thinking. Most of the software and apps you use on a regular basis are made by massive companies or established development studios. Well, yes. But many successful apps, particularly those in the Apple and Google stores, are created and marketed by individuals and small businesses. In fact, independent developers made $20 billion in the App Store in 2016 alone.
When marketing on Instagram, it is important that you add your Instagram activities to your daily routine. A lot of marketers may argue that you don’t have to post to your Instagram every single day. Which is absolutely fine. However, you do have to remain active by logging into your Instagram account regularly, interacting with content from your feed, follow other relevant experts and comment on photos/videos.
Rather than making money through subscriptions, YouTube channels are based on a traditional advertising system. Meaning the more viewers you get, the more you make. Once you’re approved for the YouTube Partner Program and can start including ads on your videos, with every 1,000 views, you will make approximately $2-$4. Which might not seem like a lot, but if you have 100 videos with 5,000 views a month each, that would be $1,000–$2,000 already. Just imagine if your videos start hitting millions of views!
If you have graphic design skills then you could make money online by creating and selling your own design elements, like templates, fonts, graphics, and other assets. This is a great way to earn extra money, and build up a portfolio of work, which could lead to you picking up freelance graphic design jobs. Websites like Envato Elements pay you a fee per element sold, which can become quite profitable if your work is popular.
Creating space for banner ads on your website is another way to generate a revenue from adverts. However for this type of advertising you will need to contact businesses directly and ask them if they would like to advertise on your website. The upside is that you can charge a set amount, or even a recurring monthly fee, to business to promote their services on your site. Using a WordPress plugin like AdSanity is an effective way to manage this type of advertising.