Instagram shouldn’t be thought of as solely for new business leads. Along with your company news (personnel, awards, new products, office opening/move, etc.), focus on showcasing your true passions outside of work. Same goes for your employees. You want to establish an emotional connection with your audience in addition to the business relationship that exists (or you’re looking to secure). It’s important for your brand to exude humanity – whether it’s your personal love of horses, or the volunteer work you do as a company. It shows that you are doing your part in the community, or that you simply care very much for a special cause. If you create a human and emotional connection with your audience, it makes you that much more likeable and will create stronger brand loyalty.
Similar to Facebook’s extremely successful and seamless advertising technique, Instagram Marketing allows Ad’s to be integrated into users feeds so they can scroll uninterrupted. The advertisements naturally blend into the feeds, with the only indication of it being an ad is the label ‘sponsored post’ at the top right corner and the CTA (Call-To-Action) button in the bottom right corner. The fluidity of this process is widely appreciated by Instagram users. There are 3 different format variations – a carousel of images, a single image and a video which can be 30 seconds in length. This will make it easier for brands to stay coherent with their identity and campaign objective.
Good content is the key to your Instagram marketing success. Keep an eye on engagement-based content instead of promotional. Experiment with different types of content. You can use a mixture of videos, photos and text, a Carousel feature, a before-and-after sequence in one slideshow post or showcase your most popular products in different pictures. I really love the idea of “Spot the Difference” posts. It is a unique and fun way to focus on your brand without sounding self-promotional and can help to improve your engagement. Here is a good example from Paula Norris that demonstrates a “spot the difference” post. She shows how decreasing or increasing the portion of your food can influence your overall calorie intake.
This is something like Experts Exchange, except that it’s more general in nature. As a professional in just about any field, you can offer your expertise on JustAnswer. They are looking for professionals in various fields who will provide answers to reader’s questions. You can make money online by answering these questions and pointing people in the right direction to get the solutions that they need.
If you choose to build these posts, try your best to make them relevant to your audience. For example, HubSpot is a B2B software company that posts motivational quotes on its profile semi-regularly. While this is a practice that could quickly get tired, HubSpot keeps it fresh by posting quotes focused on business or success (which its audience likely appreciates) and keeping the image itself colorful and eye-catching.
In order to improve your Instagram marketing, you need to increase your following on a steady and consistent basis. After all, the more people that come in contact with your brand and follow you on Instagram, the larger your audience is that you can potentially reach every time you post. Here are seven easy to implement Instagram marketing tips that will help you grow your brand -- for free.
As an internet entrepreneur, you'll need your own web presence:website, blog, social media platforms, landing pages, sales pages, banner ads, or e-commerce site. But instead of selling your own products, you sell the products of other companies. You can use several of these combinations, if you like, as long as you get your marketing message to the public.
If you are a budding photographer and would like to be paid for your craft then you should consider setting up your own photography website. This is a great way to not only promote your services as a photographer, but also to sell your images. You can charge visitors a fee to download your images. Or, if you’d rather, turn your site into a paid membership site, with free downloads of all images for paying subscribers.
To maximize your presence on Instagram, only use raw photos, so no Photoshop and no overlays. Insta, owned by Facebook, uses certain alga-rhythms to get your content viewed. If it is seen as spam, your reach will be low. You can boost your reach by adding relevant hashtags of course. This is the simplest, yet most helpful tip to up your presence on Instagram. Remember it was originally built for photographers and artists. That’s what you need to be on this platform.
A site called User Testing will actually pay you a fee to evaluate websites. It typically pays you $10 for each video that you review – which typically takes about 20 minutes. If the work is there, and you are particularly good at it, you could earn up to $30 per hour. That’s a pretty solid pay rate for a work-at-home job. You wouldn’t have to work a whole lot of hours to generate a decent part-time monthly income.
If you want to reach out to your potential customers on Instagram, you should consider leveraging influencers who have already done the hard work of building an audience. With more and more people buying products and services based on the content of their Instagram feed, it only make sense to partner with the right influencers to get your brand in front of them.
If you want to increase sales on Instagram, your followers should engage with your content and become active users instead of passive scrollers. People love to buy something at a discounted rate. Give them a coupon code or any discount by including your product photo and text to explain more about what's happening. Holidays and special occasions can be a great opportunity to promote your offerings and prevent your products from cheapening in the eyes of your target customers. Just ask users to follow your Instagram account, and give them 10% off.
Once you’ve had children, many parents find themselves caught in the trap of needing to work but wanting to stay home with their kids. Creating your own parenting blog can not only be a way to make some money, it can also help you connect with other parents and make sense of those crazy sleepless early parenting years (it does get easier don’t worry!)
Many people fancy themselves as designers. If you have a unique idea for a new product then it may be time to get it designed. This can be a long process involving prototypes, discussions with factories, package design, and much more. However, the profits once the product is on the market could be substantial. And remember, with Amazon FBA, your products can all be stored and shipped by Amazon, giving you time to think up your next invention. Learn more about Amazon FBA with my How To Start An Amazon FBA Business Guide.