What makes a great logo? And, more importantly, how can you design the best logo for a brand or product? In this article, we will answer those two questions and much more. On page two, logo design specialist David Airey exclusively reveals 10 golden rules that you must follow, then we move on to examine each element of logo design in more detail: research and strategy, typography, shape and symbolism, colour theory and finally using your logo design. You can also use the quick links below to jump straight to the section you're interested in.

I just want to say tis is the BEST company I have ever used for our printing needs as a business and we have used several. They do top quality work. We have had business cards as well as shirts printe4d with our logo on them and there work is top notch. I would definitely use them in the future and recommend them to anyone looking for a GREAT company to have business material printed
Another way to utilize your talent and business skills is to run corporate workshops online. Businesses are always looking for unique ways to help educate their workforce, and if you can package your talents into a day or half-day long session, you can sell that to companies all over the world to make money online. Start by building a portfolio and then reaching out on LinkedIn to influencers at relevant companies to see if they would be interested in you teaching their team.
Claire is a senior content marketing specialist who came to G2 Crowd after graduating from the University of Dayton with a BA in Communication. Born and raised in the Chicago area, her brief stint in Ohio gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. While not writing, Claire can be found practicing calligraphy and planning her next trip.
While keeping your tentative calendar in mind is essential, it’s even more critical to focus on the best times and days to post on Instagram. Sprout Social, a social media management software tool, conducted comprehensive research on the subject and determined that the best time to post is Wednesday at 3 p.m.; Thursday at 5 a.m., 11 a.m., and 3-to-4 p.m.; and Friday at 5 a.m.

One interesting idea is to do themed Instagram content over specific time frames. For example, you might decide to do a new theme each month – one month could focus on customer/client showcases or profiling. Another month might have the theme of giveaways, or follower Q&As. Get creative with it and develop themes that compliment your industry. The great thing about this concept is that it helps give you a guideline of what to be posting, and the content generated can be maximized in other ways like being turned into blog posts.
Instagram is a photo-sharing platform. The photo itself is key. You shouldn’t take a picture just to post one, and you certainly shouldn’t post just any picture. When you’ve determined your subject matter, be sure to keep in mind the following photography best practices. I know – it sounds like a lot of work. But I can tell you the brands that are absolutely slaying the Instagram game are taking the time to do this and seeing the results.

Creating your own food blog, will not only be fun, but done well it should also be profitable. Link your site to affiliate cooking products, sell your food photos, create and sell your own physical cookbook, or launch a cooking app. Equally, you could turn your cooking blog into a membership site. You would then share all your content, including recipes, how to videos, food photographs, and much more, with only your paid up members.
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When marketing on Instagram, it is important that you add your Instagram activities to your daily routine. A lot of marketers may argue that you don’t have to post to your Instagram every single day. Which is absolutely fine. However, you do have to remain active by logging into your Instagram account regularly, interacting with content from your feed, follow other relevant experts and comment on photos/videos.
On Fridays, they often run a contest called #NecktieFridays where they encourage guys from all over the world to upload photos in their neckties for a chance to win a Frank & Oak tie.When the user uploads the photo it is connected to the #NecktieFriday hashtag which is followed by a handful of other users on a regular basis. This is a type of user generated content that is directly influenced by the brand but done so in a unique, compelling way.
More and more companies and startups especially are embracing remote work—where you use online collaboration and communication tools to do your work from wherever you want. And you don’t have to be a 20-something hotshot designer or coder to reap the benefits of working remotely. Many remote positions are for customer support positions or other customer-facing positions that don’t require specialized skill sets.
For brands, the profile picture is typically something that is iconic and representative of your organization. In most cases, the profile pictures for a brand is that organizations logo as seen above in the Starbucks example. The reason brands use iconic visuals is because over time, people start to remember your profile picture when scanning through their newsfeed and you want them to remember something that is used in other mediums.
Instagram users can also go live on their Instagram stories, meaning they can post a video that their followers can see in the moment. Think a giant group Facetime, with video only on one side while others just watch. As far as new features go, this has certainly been one of the most successful. Multiple studies have shown that consumers go nuts over live video. It creates a sense of urgency and truly allows a viewer to feel in the moment.
If you find it difficult, you can check out local hashtags from other local businesses on Instagram, and your competitors with their brand-related hashtags. To make your content more popular, you can use content hashtags. They always look simple and help people find your content. Using the right hashtags will help you to make a lasting impression on a wide Instagram audience. 

For brands, the profile picture is typically something that is iconic and representative of your organization. In most cases, the profile pictures for a brand is that organizations logo as seen above in the Starbucks example. The reason brands use iconic visuals is because over time, people start to remember your profile picture when scanning through their newsfeed and you want them to remember something that is used in other mediums.
Teaching and tutoring English as a second language is a great way to make money online, not to mention open some doors for you to travel the world if you'd like. While full ESL (English as a Second Language) accreditation is recommended, as long as you’re a native speaker and have the ability to teach, there are people in countries such as Hong Kong or the UAE who are willing to pay upwards of $25/hr for you to tutor them English via Skype. Check out Indeed, Learn4Good and Remote.co for remote english tutoring jobs or sign up on a specialized site like VerbalPlanet or Chegg Tutors.
If you want to help shape products in their early stages, joining an online focus group or answering survey questions is a great way to make extra money online. They don’t pay as much as some of the other options we’ve highlighted, but you can join groups on sites like Survey Junkie, Swagbucks, and IPSOS that pay out through Amazon gift cards, check, or PayPal. You’ll be asked to provide a bit of information about your demographics (age, location, etc…), but after that you can get going making money through surveys.

There are a variety of tasks that you may be asked to perform. This can include delivering documents, delivering food or restaurant meals, taking pictures of a building for a real estate developer, taking pictures of a menu in an upscale restaurant, or even delivering auto-parts. If you have a good working car (or even a good bicycle), time on your hands, and a lot of energy, this can be a real opportunity to make money online.
You could also opt to use existing websites for making money. These include both active income and passive income methods. For example, you could sell some used items or invest in creating some digital designs that then can be sold on merchandise. Again, devote a sizable portion of your time to passive income so that you can slowly build up earnings that will arrive on autopilot without any extra added effort. 
When designing a logo, one of the biggest decision one has to make is the choice of brand’s colors. Picking the right combinattion helps establish an identity that can visually communicate the feeling your company is projecting to consumers. And to learn more about how colours impact brands click here. The font used in a logo represents the personality and the values of your brand. It is the most crucial element of a logo design, which communicate your brand image. 

If you are a professional photographer, or have a real flair for photography, then selling your images on other sites could be an idea. This could be done alongside your own photography site, as it is a good way help get your work viewed by a wider audience. There are numerous stock image websites to contribute to, but choosing a popular high-end site like Shutterstock should ensure your photographs make you some money.
We use influencer marketing as part of our digital marketing strategy for Instagram, and it’s our favorite platform because we get the most engagement out of it. Our target audience includes fashion oriented people who attend music festivals and enjoy electronic dance music. We engage in influencer marketing in a variety of ways. First, we find popular accounts who meet our criteria for selection, and we engage in a conversation to gauge whether or not it’s a good fit. Often times, we will send one of our products to an influencer for free, in exchange for an honest review that is posted to their Instagram followers. For us, the most important element of an influencer package, aside from cultural fit, is the overall reach of their account. We measure our return on investment based on the number of impressions we receive, how much referral traffic we get, and of course – how many sales come as a result of the campaign.

Rather than making money through subscriptions, YouTube channels are based on a traditional advertising system. Meaning the more viewers you get, the more you make. Once you’re approved for the YouTube Partner Program and can start including ads on your videos, with every 1,000 views, you will make approximately $2-$4. Which might not seem like a lot, but if you have 100 videos with 5,000 views a month each, that would be $1,000–$2,000 already. Just imagine if your videos start hitting millions of views!


These tips and tricks will help you in the planning stage but constantly push yourself to be innovative and think different. Aspire to create content and decline the concept of accepting what others have done as best practice. In reality, best practice is a one way street to mediocrity and accepting the status quo. Instead, strive to create your own path and use instagram to best engage and connect with your audience.
Tools & Resources: I’ve written a pretty comprehensive guide on the best web design software that covers both free and premium software packages. If you’re serious about becoming a web designer, then I recommend purchasing the full Adobe Creative Cloud Suite. At $49.99 per month, this is probably a bargain considering what you can achieve with this set of tools.
Similar to Facebook and Twitter, everybody who creates an Instagram account has a profile and newsfeed. Users can interact with one another by following, being followed, private messaging, and commenting on or liking photos or videos. The in-app filters and editing options Instagram offers make the app unique because it was the first app to offer in-app editing to this extent.
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