Let me explain. Because it's owned by Facebook, Instagram Ads shares the Facebook Ads platform, which is an incredibly powerful tool that allows you to target people based on the things Facebook knows about them - including demographics, interests, and more. It's an immensely useful way to reach people you can turn into customers, instead of simply marketing to your existing followers (who are likely already customers).
Find a profitable niche: We’ve talked about this a lot. But, where are you most comfortable. What niche do your skills, values, and interests intersect? Do you have 10 years of experience as a technical writer? Do you have long-standing PR relationships that’ll be invaluable in helping startups launch a successful crowdfunding campaign? Determine what makes your value unique, and lean heavily on showcasing that strength to your potential clients.