Instagram has already reached over a billion users. Every day over 95 million photos are shared on this app. We can’t ignore these facts. Marketers need to use Instagram as a prime place to effectively reach the right audience and establish a positive brand reputation. But you know what? Everyone knows how to create an Instagram account. But the question is: can your business become successful on Instagram? And how? Keep in mind that only having a well-thought-out marketing strategy and a strong brand identity can get real-world results. Let’s unwrap these 27 awesome Instagram tips for your marketing needs.
Research individual companies in your desired niche: If possible, it’s always better to become an affiliate directly with a company (if they have an internal affiliate program), as no one else will be dipping into your commission rate. This is the preferred route for most of the prominent affiliate marketers, including Pat Flynn. Unfortunately, it’s also the most work, as you’ll have to do the research yourself to see who offers programs (they’re usually listed in the website footer).
If you have graphic design skills then you could make money online by creating and selling your own design elements, like templates, fonts, graphics, and other assets. This is a great way to earn extra money, and build up a portfolio of work, which could lead to you picking up freelance graphic design jobs. Websites like Envato Elements pay you a fee per element sold, which can become quite profitable if your work is popular.
Additionally, in June of the same year, Instagram switched from its chronological old-to-new newsfeed to an algorithm-based feed. This change was released with the goal of ensuring the content users were seeing was the content they were most interested in. While its intentions were good, this change was met with quite a bit of controversy. Apparently, change is always difficult, even when it’s something as simple as our favorite social media platforms.
No matter what method you select for generating your online income, there's one very important thing to understand. Today, across this globe, with its 7+ billion inhabitants, there are two recurring things that people are looking for more of. Either people want more time or they want more money. The truth? Time is far more valuable than money. You can't recreate time. Once it's spent, it's gone forever. Not money.
Now, making money online should seem like a pleasurable activity. Why wouldn't we do just about anything to see things through, since it would be a major source of pleasure, right? Wrong. In the beginning, like anything else, we might get really excited about it. We might also set our hopes very high. But that all comes crashing down when we begin to fail.
G2 Crowd isn’t the only one encouraging its employees to rep their company. SaaS mogul Salesforce has an individual Instagram account to show off their employees, with more than 12,000 followers to show for it! Encouraging your employees to submit photos not only makes your life easier (hello, crowdsourced content!), but ensures that every employee, no matter what department they’re in, feels like they’re contributing.
Instagram filters can make amateur photographers feel like pros. And if you don’t have high-end photography equipment or editing software, they’re a great way to enhance photos with just a few taps. Filters can drastically change the look and feel of a photo or video, so it’s important to use only a few that you feel best represent your brand — and stick to the few you’ve chosen. Using a different filter for every post can quickly make an Instagram feed feel a little disjointed.
To maximize your presence on Instagram, only use raw photos, so no Photoshop and no overlays. Insta, owned by Facebook, uses certain alga-rhythms to get your content viewed. If it is seen as spam, your reach will be low. You can boost your reach by adding relevant hashtags of course. This is the simplest, yet most helpful tip to up your presence on Instagram. Remember it was originally built for photographers and artists. That’s what you need to be on this platform.
In 2016, Instagram replaced its original logo with a new, more modern and colorful version. The original logo was beige and brown, resembling an old-school, polaroid camera that Outkast sang about in its best (and only) hit. The revamped purple and orange design took some getting used to. And by that, we mean that we all had to search for at least 30 seconds when trying to find and open the Instagram app.
What makes a great logo? And, more importantly, how can you design the best logo for a brand or product? In this article, we will answer those two questions and much more. On page two, logo design specialist David Airey exclusively reveals 10 golden rules that you must follow, then we move on to examine each element of logo design in more detail: research and strategy, typography, shape and symbolism, colour theory and finally using your logo design. You can also use the quick links below to jump straight to the section you're interested in.
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Every year, hundreds of millions of documents are notarized in the United States: wills, mortgages, citizenship forms, handgun applications. While for decades, this has all been done in person, there is a budding crop of sites that allow notaries to take their services online. If you’re already a notary, you can sell your services online. Or, if you want to get started, check out the National Notary’s checklist for becoming a certified notary.
In addition to sharing your personal photos with your friends, Instagram can be a powerful marketing outlet for your business. The social media platform has around 800 million active monthly users, 25 million of which are business accounts. But even with its current popularity, businesses have yet to maximize its potential to engage current customers and attract new ones.
Are you ready to turn your passions into profits and start your own online business but not sure where to get started? Let's take a look at seven ways to make money online that won't require a lot of time or cut into your regular routine. Think of these options as supplemental sources of income with the potential in some cases to be a whole lot more.
Has anyone ever told you you have a voice for radio? Are you great at creating original characters with just your voice? There are tons of people looking to pay for quality voice overs for their corporate videos, animation series, or educational videos. Check out Fiverr and UpWork or create a profile on a specialized site like Voices.com or The Voice Realm to get started making money online doing voice overs.
We use influencer marketing as part of our digital marketing strategy for Instagram, and it’s our favorite platform because we get the most engagement out of it. Our target audience includes fashion oriented people who attend music festivals and enjoy electronic dance music. We engage in influencer marketing in a variety of ways. First, we find popular accounts who meet our criteria for selection, and we engage in a conversation to gauge whether or not it’s a good fit. Often times, we will send one of our products to an influencer for free, in exchange for an honest review that is posted to their Instagram followers. For us, the most important element of an influencer package, aside from cultural fit, is the overall reach of their account. We measure our return on investment based on the number of impressions we receive, how much referral traffic we get, and of course – how many sales come as a result of the campaign.
With Instagram’s change to an algorithmic timeline, timing is now one of many elements considered by the algorithm when it decides what content to show you. So it’s important to post at the times when your content is likely to pick up the most engagement. Our hunch here is Instagram’s algorithm may then determine this post should appear near the top of your follower’s feeds.
Working as a freelancer is a great way to make money online from the comfort of your own home. The beauty of freelancing is that you can tailor it to suit your needs. You can freelance for a couple of hours a week in the evenings to help save up for a holiday or some much needed home improvements. Or carve out a full-time job for yourself, giving you a more satisfying work-life balance and enabling you to do the simpler things in life like taking the kids to school. With so many jobs available online, freelancing is becoming more and more popular.
For business owners who want to scale follower growth, it is important to build a strong Instagram community. If a user finds some time to read and comment on your post, take a few minutes to respond and thank them. Try to spend at least one hour on commenting, liking and following people. Ask questions or offer advice to your followers that will add a simple personal touch. If you actively engage with your audience, you can reach out to influencers and ask them to mention you. Making lunch meetings with influencers can also help you get more exposure. Introducing your Instagram profile through a friend will meet less resistance and result in getting new followers.
High-ticket consulting or coaching: You could sell your own high-ticket consulting or coaching products from your website. You'll still need a website, merchant account, sales funnel, lead magnet and many other items. But you can easily earn a substantial amount of money from each individual customer, making it well worth the arduous setup required.
With the growing popularity of Instagram marketing over recent years, the value is clear. If the features we listed above didn’t convince you of Instagram’s appeal, this might: the photo-sharing app recently celebrated 1 billion monthly active users. More importantly, these users are incredibly engaged, with more than 60 percent logging in every single day.
Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.
One of the great things about the internet is that you can go into business for yourself from the comfort of your home. All you need is an internet connection, and you can make money online. Diving into the online world will free you from the daily 9 to 5 grind of a desk job and afford you more time to travel, indulge in hobbies, and spend time with the family.
While keeping your tentative calendar in mind is essential, it’s even more critical to focus on the best times and days to post on Instagram. Sprout Social, a social media management software tool, conducted comprehensive research on the subject and determined that the best time to post is Wednesday at 3 p.m.; Thursday at 5 a.m., 11 a.m., and 3-to-4 p.m.; and Friday at 5 a.m.
How many email newsletters are you bombarded with every single day? There’s a reason for that. Marketing to an actively interested group of email subscribers is one of the best ways to make money online. There have even been million-dollar businesses built from simple email newsletters like TheSkimm, or Mister Spoils. Each newsletter targets a specific type of user with interesting, daily content, while also partnering with relevant companies and affiliates to bring in extra money. If this seems daunting, it’s not. Tools like MailChimp, ConvertKit and AWeber make it easier than ever to get started with email marketing. And another great option to consider (with the largest free plan available) is SendPulse, with their ability to send up to 15,000 emails per month to 2,500 subscribers, and then affordable plans starting at under $10/month as you grow from there.
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