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We use influencer marketing as part of our digital marketing strategy for Instagram, and it’s our favorite platform because we get the most engagement out of it. Our target audience includes fashion oriented people who attend music festivals and enjoy electronic dance music. We engage in influencer marketing in a variety of ways. First, we find popular accounts who meet our criteria for selection, and we engage in a conversation to gauge whether or not it’s a good fit. Often times, we will send one of our products to an influencer for free, in exchange for an honest review that is posted to their Instagram followers. For us, the most important element of an influencer package, aside from cultural fit, is the overall reach of their account. We measure our return on investment based on the number of impressions we receive, how much referral traffic we get, and of course – how many sales come as a result of the campaign.
There isn’t a magic posting formula that will work for every brand. You need to test and see how your audience responds. As a starting point, I would suggest posting twice daily, alternating times of the day to find out when your highest engagement occurs. Then start to experiment with more and less posts per day, really paying attention to engagement. Once you find your sweet spot, the work doesn’t stop -- as your following increases you will have to adjust. Post frequency optimization is a never ending task.
This sounds all good. May I suggest, as well, using Instagram Squads (or Pods) to help give your posts an initial boost. They form the groups in Instagram DM, ranging from 12-50 followers (I believe the max is 50) And you usually have 12 hours to respond to everyone’s new post – liking and commenting. Doing this increases the likelihood that you will hit the Discover Page on IG. The holy grail where you can get millions of eyes on your image/video – if not your page. You can find these groups on Facebook. The 2 most popular are: Instagram… Read more »
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