If your followers are not used to seeing many posts per day from you, you could annoy them and cause them to stop following you. If you do not have a team working on your Instagram account, it’s likely challenging to consistently put out high-quality content several times a day. When you run out of content ideas and stop posting consistently, you risk losing followers, which Union Metrics discovered in their study.
When selecting your subject matter, keep one thing in the front of your mind: does my audience want to see this? If the answer is no, then you don’t need to abandon the idea entirely! Just adjust and adapt until it’s a picture that your audience will be interested in. For example, check out this old-school G2 Crowd Instagram post from 2016. Let’s call this the “what not to do.” We had an employee yoga day and were excited to show it off to our Instagram followers! However, selecting a group picture probably wasn’t our best option. The majority of your Instagram audience likely doesn’t know your employees, so this picture was, well, dull.
Now, I know what you’re thinking. Most of the software and apps you use on a regular basis are made by massive companies or established development studios. Well, yes. But many successful apps, particularly those in the Apple and Google stores, are created and marketed by individuals and small businesses. In fact, independent developers made $20 billion in the App Store in 2016 alone.

Ucraft is probably best known as a website builder, but amongst its browser-based web tools you'll find an excellent logo maker. It is also completely free! The designs are compatible with all major social accounts: Instagram, Facebook, Pinterest, LinkedIn or even Twitch, and you can download it as a PNG or an SVG file (although the latter will cost you $12, boo!).
You might think is a no-brainer, but you'd be surprised! If your posts get hundreds or thousands of comments, this strategy is less feasible - but for a small business looking to grow its following and get more customers, responding to every (real) comment you get is an awesome way to build personal relationships with both potential and existing customers.

Instagram is an excellent platform on which to connect with various social media influencers. These social media stars have already built up a following of their own, so these posts typically perform exceedingly well. If you’re interested in connecting with an influencer, consider how other brands in a similar industry have gone about it before. Does the influencer post from their own account? Or, do they do a sort of “takeover” on the brand’s account?

At G2 Crowd, we do employee Instagram takeovers on Fridays. For the whole day, one employee is given access to our Instagram account and shows our audience what their typical day looks like. Not only is this a fun way to get employees who aren’t in marketing involved in our social media strategy, but the takeovers have proven very successful regarding gaining followers (you can leverage your employees’ audiences).


Using Fiverr is a great way to pick up work. Once you have signed up you can advertise your services. Fiver allows you to create your own gigs, whether you are offering web design, digital marketing, writing, or something else. You can choose how much you want to charge (it can be more than a fiver) and people will then contact you if they are interested in working with you. Fiverr will not only help you get experience if you are just starting off as a freelancer, it will also help you earn some extra cash.
20. Etsy – If you like to create arts and crafts, you can sell them on Etsy.It’s completely free to open an Etsy store. You simply sign up, post pictures of your creations and starting selling. You can choose your payment option, but PayPal is generally the easiest. Etsy makes it easy to sell and keep track of your inventory. There is a small listing fee and they take 3.5% of every sale you make.
These mega-sites make it easy to set up shop so customers can browse your products, and there's no need to build your own website. Also, you’ll find a built-in search feature so that interested buyers can easily find your online storefront. Plus, you get to use the site's shopping cart. In short, you avoid a lot of the expense and hassle of setting up an independent e-commerce website.
Multi-vendor marketplaces, like ThemeForest, can be very successful. Chose a niche and create a vendor website for it. Your marketplace could be anything, from a platform for local artists to sell their work on, to an online digital product store. Once set up, invite people in that industry to sell their products on your site. You take a percentage of their profits when items sell.
Want to learn more about the art of logo design? Check out our Beginner’s Guide to Logo Design and learn everything you need to know to create the perfect logo for your business—how to find the idea your brand stands for, the different types of logos, choosing the right icon and font to impress your customers, and more. Or you can download the book and read it later.

Generally, people react well to promotions when combined with appealing product posts. Showcase your offerings with a product photo and add text (either on the photo or in the caption) that highlights an offer or coupon code. A best practice is to connect sales and discounts with an occasion like Black Friday or even the Super Bowl - this serves to make your promotion feel more topical, and can help you avoid cheapening your product in your customers' eyes (as this can happen if you're constantly giving out discounts for no reason).
Running and charging for webinars can be a great way to build a following in your niche, demonstrate that you are an expert in your field, and make a profit. Hosting a webinar can be hard work. They need to first be promoted, provide original and valuable information, and include interactive elements so your audience can ask questions and engage with your topic. However, once you have built up a large blog following, each webinar can be extremely profitable. 

My next self-funded business hit $160,000 in revenue in its first year alone. After that first taste of self-made success, I’ve gone on to sign consulting contracts worth tens of thousands of dollars with startups like LinkedIn and Google, launch profitable online courses, and build a following of hundreds of thousands for this blog and my podcast series.
Instagram is an excellent platform on which to connect with various social media influencers. These social media stars have already built up a following of their own, so these posts typically perform exceedingly well. If you’re interested in connecting with an influencer, consider how other brands in a similar industry have gone about it before. Does the influencer post from their own account? Or, do they do a sort of “takeover” on the brand’s account?
In the same study, Simply Measured found that posts with at least one hashtag generated an average of 13 percent more engagement while posts with a location tag received an average of 29 percent more engagement. This was confirmed by their 2015 study where they found that posts with hashtags and a location tag received the highest average engagement.
They often expect you to commit to working a certain number of hours per week, which is generally part-time. They will pay you an hourly salary for that work, so it is really more of an at home job situation than it is in an entrepreneurial way to make money online. Still, if you want to get involved in political activity, and you have the time and motivation, this could be a way to monetize that passion.
Social media marketing is a very individual, specific endeavor. What might work for others might not always work for you. Instead of taking the findings of these studies as the whole truth, I prefer to see them as great starting points for my own social media experiments: Use them to form hypotheses, test various ideas, analyze the results, and iterate.
Again, if your blog has a large reader base, then businesses may be interested in paying you to review their services or products. Not only will you get a free trial using whatever these businesses are selling, you will also get a fee for writing them a review and posting it to your site. Paid reviews (and other paid and sponsored content) can be big money, so advertise this service on your contact page to generate business.
If you’re a skilled worker in a specific niche, like marketing, design, or software development, there are specialty marketplaces that cater just to you. These are amazing places to make money online as you know that the people visiting them are looking specifically for the skills you have. Check out places like 99Designs or Dribbble for designers, Cloudpeeps for marketing and SEO professionals, and TopTal, Crew, or Gigster for high-level software developers. Once you've built up your development skills, you can begin building a brand for yourself as a higher-value consultant and start charging brands for larger projects like implementing an entire WordPress security overhaul or migrating a website from http to https.
Robert said he did an average of 4-6 of these gigs per year for a while depending on his schedule and the work involved. The best part is, he charged a flat rate that usually worked out to around $100 per hour. And remember, this was pay he was earning to advise people on the best ways to use social media tools like Facebook and Pinterest to grow their brands.

Instagram is dominated by brands and small businesses that are trying to market themselves. This is why it is important that you set yourself apart from the competition. If you are a travel blogger, maybe you could share a travel tip that is you unique to you. Sharing your experience or knowledge that is not available with anybody else is a great way to stand out from the rest. You could share simple tips every day to connect to your audience. The more knowledgeable and information oriented your Instagram yes, the easier it will be for you add value to the lives of your followers.


The audiobook industry is booming, yet only 5% of books ever get made into audio format. If you’ve got a background in acting, or if people have said you’ve got a voice made for the radio, you can make extra money recording audio versions of independent and popular books. Sites like ACX connect authors with audiobook performers. So, whether you’re an author looking for more ways to sell your book, or an actor/voice actor looking to make some extra income, you can sell your services online.
It can be tough to get people form your Instagram page to your website without the help of ads or through your story. Only a few people will make it to your bio to click and visit your website, and even then, you can only link to one page at a time, meaning that link needs to either remain the same all the time or change every time you post - neither of which are ideal situations.
A good bio is your elevator pitch. Try to include the essentials about you and what you do. Use target keywords and action verbs to help people find you. The SE Ranking keyword research tool can help you find the top-performing keywords and phrases. For example, Nathan Chan, the founder of Foundr Magazine, focused on the topic of success, brand and posting informative content for young startup founders and business owners on a regular basis.
You know what? Your Instagram journey is never over. If you create an Instagram profile for your business, you will never stop growing and evolving. By using these 27 awesome Instagram tips, you can maximize your earning potential and find success on Instagram. It can be tricky, but I am sure that these tactics can help you kickstart your Instagram marketing in no time.
« Very impressed by this logo maker. The logo templates definitely gave me a lot of inspiration and I was able to find the icon that I was looking for really fast. The online logo maker tools are really simple to use allowing you to make as many changes to the logo as you want. Downloading and modifying your logo is easy and can be done from your user account. »
Running a coupons website can be very lucrative. Find a coupon niche, select a WordPress coupon theme, and then display relevant coupons on your site. When your audience uses the coupon codes or discount links, you will earn an affiliate cut for example you could set-up a site dedicated to iHerb Coupons or add a page to your website with Web Hosting Promo Codes. Coupon websites are quite high maintenance as they need to be constantly updated with new offers. However, if you build up an engaged audience and allow them to post coupons and discounts they have found themselves, then quite quickly your workload will reduce.
A website called AchieveMint gives you points for engaging in healthy activities, like exercise, tracking your eating habits, or even taking health related surveys. Points can be redeemed either for cash (10,000 points are worth $10) or for Amazon Gift Cards. The app actually connects with other health apps, like Fitbit and MyFitnessPal, to track your progress.
Getting businesses to advertise on your podcast, either at the beginning or end, or both, is a great way to create a revenue through podcasts. Most businesses won’t be keen to advertise on your podcast until you can prove a large number of listeners. Therefore, it is unlikely you will be able to start out from the get-go with sponsors. But once you accumulate regular listeners, or a high number of downloads from iTunes, you can start to sell advertising space on your podcasts.
#1 Instagram Marketing: A Preface #2 Why Instagram Marketing is Key to Ecommerce Success #3 The Instagram Algorithm #4 Identifying Your Goals and Objectives #5 Setting Up Your Instagram Business Profile #6 Optimizing Your Instagram Profile #7 Building an Instagram Content Strategy #8 Instagram Stories for Business #9 How to Use Instagram Live for Business #10 Running an Influencer Marketing Campaign #11 Growing Your Instagram Followers #12 How to Track Your Instagram Analytics #13 Proven Instagram Marketing Campaigns You Can Steal #14 Tips for Effective Instagram Marketing #15 Conclusion Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest Share on Google Share on Email
If you don’t know who your audience is, you will not know how to serve them better. Even if you manage to post great photographs and videos, you won’t find success unless your content is seen by your target audience. This is why you need to put an extra effort to learn more about your audience and the kind of content they like so that you can post more of it. Remember, the more effort you put into understanding and studying your Instagram followers, the better results you will see from your marketing efforts.
×